Senior Director / Product Marketing Manager, Salesforce
Customer Zero Program
$181.7-332.6k
Salary is dependent on location
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$181.7-332.6k
Salary is dependent on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 12+ years of experience in enterprise marketing, product marketing, strategy, or transformation storytelling
- Proven ability to lead complex cross-functional initiatives in large global organizations
- Comfortable working with senior leaders and helping them craft impactful narratives
- Exceptional storytelling and communication skills
- Experience with enterprise software, AI platforms, or digital transformation initiatives
- Strong program leadership and operating model design experience
What the job involves
- Salesforce is on a journey to become an agentic enterprise, reimagining how work gets done by bringing together data, apps, agents and engagement to drive productivity, efficiency, and growth
- Salesforce on Salesforce is the program that highlights this transformation and makes it immediately credible, relevant and repeatable by our customers
- Through Salesforce on Salesforce, we showcase how Salesforce uses its own technology, including Agentforce, Data 360, Customer 360 apps and Slack to transform our business
- By sharing the strategies, lessons learned, and measurable outcomes from our journey, we give customers a trusted blueprint for becoming an agentic enterprise themselves
- This program plays a critical role in Salesforce’s go-to-market strategy
- It connects product innovation with real-world proof, equipping sellers with credible transformation stories while elevating Salesforce’s thought leadership with customers, analysts, and the broader market
- We are seeking a Senior Director to lead the Salesforce on Salesforce program
- This highly visible leader will define the program strategy, drive the cross-functional operating model, and oversee the development and activation of Salesforce’s most important Customer Zero transformation stories across events, digital, content, and field engagement
- Success in this role requires strong cross-functional leadership, strategic storytelling, and the ability to align teams across marketing, comms, product, IT, customer success, and sales enablement to deliver a unified and high-impact Customer Zero narrative
- Define and lead the global Salesforce on Salesforce strategy aligned to Salesforce’s corporate priorities and product innovation
- Identify and prioritize Salesforce’s most strategic Customer Zero “Big Bet” stories, demonstrating enterprise transformation across departments
- Ensure stories showcase both Salesforce technology solutions and the leadership, operating model, and process changes required for transformation
- Establish and manage the cross-functional operating model for the program, including governance, RACI, and execution cadence
- Lead collaboration across marketing, IT, product, sales enablement, and communications teams
- Align stakeholders around shared priorities and execution plans
- Oversee the activation of Salesforce on Salesforce across major corporate moments including Dreamforce, World Tours, thought leadership initiatives, and key corporate campaigns
- Partner with executives and internal practitioners to showcase Salesforce’s transformation with credibility and transparency
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- Lead the development of transformation narratives that combine product solutions, operational change, and measurable outcomes
- Ensure Customer Zero stories support both sales conversations and market thought leadership
- Define and track program success metrics aligned to the Salesforce on Salesforce V2MOM
- Deliver regular reporting and insights to executive sponsors and stakeholders
- Maintain a strong feedback loop with sellers, field marketing, executives, and customers to refine priorities
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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