Digital Operations, Zeta Global
Media and Analytics
$100-120k
+Equity
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$100-120k
+Equity
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- 4-5 years experience designing solutions and deploying tags via tag management technologies (GTM required) and javascript
- 4-5 years experience in digital/web analytics (Google Analytics preferred) & data collection
- Proven experience in Media Ops, with a strong technical background in the relevant platform
- Strong analytical skills and the ability to manage multiple projects simultaneously
- Excellent communication and leadership skills, with a demonstrated ability to lead cross-functional teams
- A commitment to efficiency and a proven track record of improving operational processes through technical solutions
What the job involves
- The Digital Operations: Media and Analytics will play a crucial role in the onboarding and adoption of Zeta’s digital advertising onboarding processes and analytics
- This role focuses on enhancing onboarding efficiency, driving client adoption, and achieving operational excellence across all functions. A deep technical knowledge of the platform and expertise in its functionalities are essential
- Develop and manage standard implementation patterns to streamline processes and improve efficiency, leveraging in-depth technical understanding of Zeta's programmatic and digital advertising ecosystem
- Oversee client portfolio, including best-in-class onboarding and support ensuring technical compatibility and alignment with business objectives and market needs
- Providing best practices to internal team members on digital ap ops strategy, market changes/developments, and analytics. Participate in key partnership meetings to then distribute throughout the organization
- Lead on Attribution (Journey Pathing) implementation execution for all publisher/vendor partners
- Uphold the highest standards of operational excellence with a continuous focus on technical improvements and understanding of digital ad-space compliance requirements
- Subject Matter Expertise in Google Marketing Platforms (GCM, CM360, and DV360) and Social (Meta, Facebook, TikTok) enhancing:
- Advertiser account configurations for best practices
- Attribution and conversion measurement techniques
- Path to conversion settings for optimal interaction tracking
- Floodlight tag configuration and troubleshooting, ensuring accurate conversion tracking
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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