Vice President of Paid Media, Clever
$280-350k
OTE
$220-275k
BASE
Real estate agent matching service
Be an early applicant
Real estate agent matching service
101-200 employees
Be an early applicant
$280-350k
OTE
$220-275k
BASE
101-200 employees
Company mission
To make selling or buying a home easier and more affordable fo everyone.
Role
Who you are
- 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics
- Has personally managedmillion-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome
- Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels
- Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click
- Bias toward building systems and testing playbooks, not just running campaigns
- AI-forward—actively using AI tooling to compound creative output, audience research, and analysis
- Excellent communication skills, able to influence across teams and levels
- Real estate, fintech, or marketplace industry experience a plus
What the job involves
- We're hiring a VP of Paid Media to own Clever's growth across every paid channel and scale us into one of the highest-performing paid acquisition teams in real estate
- This role reports to the President and serves as a critical partner to our VP of Marketing, Sales leadership, and Product—helping Clever scale a world-class, in-house paid growth function with the speed, creative velocity, and testing discipline of the best consumer brands in the market
- This is a senior operator-leader role for someone who has personally managed million-dollar monthly budgets, and wants to build the system, the team, and the playbook from the ground up
- This role will bring a clear point of view on what a high-performing paid team looks like,whether that's a tight in-house pod, a flexible network of contractors for creative and statics, or some combination, and will own the outcome end to end
- This is an exciting opportunity for a senior leader to bring the vision and execute it
- Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature
- Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself
- Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins
- Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels
- Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth
- Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars
- In 6 months…
- Fully audited Clever's paid accounts with a clear plan on what to scale, fix, or kill
- Moved paid execution in-house, with the systems and team to support it
- Grown monthly paid spend meaningfully while holding or improving ROAS
- In 12 months…
- At least two new channels have matured into profitable, scaled growth drivers
- Monthly paid spend has grown materially with disciplined ROAS across every channel
- Paid growth runs fully in-house with a documented testing playbook driving consistent gains
- Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales
- Clever's paid function is recognized as one of the highest-performing in our category
Our take
Real estate commissions have been kept artificially high for decades. This is due to a mix of factors such as consumers feeling uncomfortable negotiating, and archaic pricing systems. Clever is changing all that with its discount brokerage service.
Using an algorithm along with “concierge” staffers, Clever matches homeowners with agents who have experience in their price range and neighborhood. As a result, agents get more sales and Clever effectively negotiates on behalf of the consumer.
It competes with other discount brokerages like Redfin, which attracts customers through aggregated realtor-sanctioned listings and provides discounts to home sellers through eventual rebates. However, Clever is earning market share through its differentiated strategies: intuitive customer experience and a portfolio of online content brands reaching millions of readers with expert real estate advice and education.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2023
$2m
LATE VC
Dec 2021
$8m
SERIES B
Total funding: $20m
Company HQ
Central West End, St. Louis, MO
Leadership
Luke Babich
(CEO & Co-Founder)Previously Co-Founder and Principal Investor of Arch Buyers. Also previously the Director of Strategy and Sales at L&T Co.
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