Senior Field Marketing Manager, Amperity
$110-151k
Plus cash incentives are also available and stock options
4 days a week in office
Customer data platform
Be an early applicant
Customer data platform
201-500 employees
Be an early applicant
$110-151k
Plus cash incentives are also available and stock options
4 days a week in office
201-500 employees
Company mission
To help every brand turn complex customer data into business value.
Role
Who you are
- The ideal candidate is a collaborative, highly organized marketer who thrives at the intersection of strategy and execution. You understand how to translate broader marketing initiatives into meaningful account engagement and measurable business outcomes
- 5 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
- Experience in B2B field and event marketing
- Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
- Ensure understanding of our messaging and strategy as plans evolve
- Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
- Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
- You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
- Operate with a people-first mindset, including all partners
- History of building trust across teams
- Willing to travel 30-40% to regional events
- Proven project management and process improvement capabilities
- Hands-on experience with tools like Marketo and CommonRoom is sought after
What the job involves
- As a Senior Field Marketing Manager, you will serve as the bridge between corporate marketing strategy and field execution, bringing Amperity's campaigns, content, and customer stories to life within strategic prospect and customer accounts
- Reporting to the Sr. Director of Marketing Programs, you will partner closely with Sales, Customer Success, Solutions & Campaigns and Digital Marketing to execute targeted programs that drive account engagement, create pipeline opportunities, accelerate active deals, and support customer expansion
- You will be responsible for developing and executing account-focused and regional marketing programs aligned to company priorities and integrated campaigns
- These programs may include executive events, customer roundtables, webinars, industry conferences, partner activations, account-based experiences, and other high-touch engagement tactics designed to strengthen relationships with key buying groups
- Partner with Account Executives and Customer Success Managers to understand territory priorities, target accounts, and growth opportunities
- Develop account and regional marketing plans that align with company campaigns, strategic initiatives, and revenue goals
- Execute programs that support pipeline generation, opportunity acceleration, customer engagement, and expansion opportunities
- Identify opportunities to increase engagement among key stakeholders and buying committees within target accounts
- Activate corporate campaigns within assigned territories and account segments through localized and account-specific programs
- Execute a mix of in-person, virtual, and hybrid experiences including executive dinners, customer roundtables, webinars, industry events, partner programs, and customer engagement activities
- Collaborate with Campaigns, Digital Marketing, and Solutions Marketing teams to tailor content, messaging, and experiences for target audiences
- Manage event planning, logistics, vendors, budgets, and program execution from concept through follow-up
- Partner closely with Sales teams to increase engagement within strategic prospect and customer accounts
- Develop targeted outreach and engagement programs leveraging content, events, customer stories, executive connections, and partner relationships
- Support account-based marketing initiatives through coordinated field activation and personalized experiences
- Serve as the primary field marketing partner for assigned sales teams
- Work closely with Customer Success to support customer advocacy, retention, and expansion initiatives
- Collaborate with partner teams to execute joint marketing programs and events
- Provide field insights and customer feedback to Campaigns, Solutions Marketing, and leadership teams
- Track and report on program performance, account engagement, event effectiveness, influenced pipeline, and return on investment
- Analyze results and make recommendations to improve future programs and investments
- Maintain visibility into program outcomes and communicate results to key stakeholders
Our take
Businesses require certain data to build customer loyalty, and Amperity is a company that aims to deliver this. Its platform combines information from multiple sources into a unified customer profile, allowing its clients to better understand and serve their customers.
Amperity concentrates on serving large customer-focused enterprises, with clients including Starbucks, Alaska Airlines and Patagonia. While there is ample competition in the sector, Amperity is seen as an established market player in an industry worth more than $4.5 billion.
Following a $100 million funding round back in 2021, Amperity hit unicorn status and set it sights on international expansion. It has since expanded its team globally and opened new offices (although it did undertake layoffs when the economy was bad), and continues to launch new features to enhance the value of its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2021
$100m
SERIES D
Jul 2019
$50m
SERIES C
Total funding: $187m
Company benefits
- Stock options
- 100% employee healthcare coverage
- Transportation subsidies
- A comfortable work environment with plenty of snacks
- Events and activities, both in-person and remote
- Self-managed PTO
- The flexibility to do your best work in the way that works for you
- Inclusive environment where you'll be challenged to find and unlock your full potential
- World-class people driving for excellence
Company HQ
Central Business District, Seattle, WA
Leadership
Kabir Shahani
(Board Observer & Co-founder)They worked as PM of Avanade before co-founding Appature in 2007, where they spent 6 years as CEO. They worked as VP at IMS Health for 2 years before co-founding Amperity in January 2016. Stepped down as CEO in Feb 2022.
Derek Slager
(CTO & Co-founder)Having worked as a Software Engineer for a decade, they spent 6 years as VP of Development at Appature. They left their IMS Health role in November 2015 to co-found Amperity in January 2016.
Tony Alika Owens
(CEO)On the Board of Directors at a number of businesses including Pathlight and SnapLogic. Chairman and Member of the Board of Advisors at The Mandatum Foundation.
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