Customer Lifecycle Manager, Nuna Incorporated
$135-153.2k
+ Equity
Healthcare data and analytics solutions
Be an early applicant
Healthcare data and analytics solutions
201-500 employees
Be an early applicant
$135-153.2k
+ Equity
201-500 employees
Company mission
To help make high-quality healthcare affordable and accessible for everyone.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Health Administration or a related field
- 5+ years of experience in lifecycle marketing, digital marketing, or a related role, preferably in a healthtech or health services startup environment
- Experience with patient/consumer engagement strategies and behavior change methodologies
- Strong analytical skills and experience with marketing analytics tools
- Proficiency in marketing automation platforms (HubSpot) and communication tools (Twilio)
- Excellent communication and interpersonal skills with ability to create compelling content for diverse patient populations
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Creative thinker with a passion for improving healthcare outcomes through digital engagement
- Experience supporting customers on healthcare-related products preferred
- Experience with HIPAA compliance and healthcare communication regulations preferred
What the job involves
- As the Customer Lifecycle Manager, you will help design and build the patient lifecycle strategy for the Nuna App
- The Nuna App combines multiple behavioral strategies to encourage patients to make daily behavioral changes that evolve into lasting habits, which create better long term health for them
- You will be responsible for developing and executing strategies to optimize the patient journey from acquisition to retention
- This role requires a deep understanding of consumer behavior, analytics, and marketing automation tools
- You will work closely with cross-functional teams to drive meaningful patient interactions and maximize lifetime value
- Analyze touchpoints and create detailed lifecycle engagement plans to enhance the patient experience at every stage
- Design and execute multi-channel activation campaigns to convert new patients
- Design and implement targeted email, SMS, and in-app messaging campaigns to engage existing patients and encourage repeat usage
- Monitor and analyze campaign performance metrics, patient engagement data, and patient behavior to inform strategy and improve conversion rates
- Work closely with product, data, sales, and customer success teams to align marketing strategies with product launches and patient feedback
- Utilize marketing automation platforms (e.g., HubSpot) to streamline campaigns and improve efficiency
- Develop and implement retention strategies to reduce churn and increase patient loyalty through feedback loops and loyalty programs
- Ensure strategy and tactics are connected, as appropriate, to providers and care teams
Our take
Medical data is a highly valuable resource for delivering actionable insights into the U.S. healthcare system. However, analyzing enormous data sets to produce these insights is a fragmented and time-consuming process.
Nuna Incorporated uses cloud computing technology to provide an integrated data analysis platform for the U.S. healthcare sector. The startup unifies many analytic services into a single package including tools that handle the aggregation, processing, and analysis of data. Analyzed data is collected from employers, health plans, and insurance policies to identify cost-saving opportunities to increase access to quality care.
Whilst improving the U.S. healthcare system through mass data analysis is nothing new, Nuna's cloud-based methods present opportunities for massive improvements in the speed and quality of producing valuable insights. Ultimately, the company aims to help healthcare providers make quality healthcare more affordable to low-income Americans.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2017
$90m
LATE VC
May 2016
$60m
SERIES B
Total funding: $180m
Company benefits
- Medical, vision, and dental coverage
- 401K plans with company matching
- Commuter subsidies
- Flexible work-from-home policy
- Discretionary time off
- Free meals and snacks
- Clubs for hikers, the LGBTQIAP+ community, bookworms, karaoke stars, and more
- Tech Talks on timely healthcare and technology topics
- Presentations given by industry leaders
- Create Days (company-wide “hackathons” to solve problems at Nuna and give back to our community)
- Fitness discounts and reimbursements
- Onsite massages
- Weekly meditation sessions guided by Nuna yogis
- Team fitness challenges (bike rides, marathons, 7-Minute Workouts, and more)
Company HQ
SoMa, San Francisco, CA
Leadership
Jini Kim
(CEO)Jini started her career with 6 years at Google, before co-founding Nuna in 2010. They have served as CEO ever since.
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