Campaign Operations Manager, Elastic

• We seek a candidate who is technically curious, an operations pro, an early adopter of AI, and committed to ensuring our marketing strategy translates perfectly into system data
• 3+ years of previous experience, ideal candidate will have Marketing and/or Sales Operations experience with a focus on campaign execution
• Campaigns at Scale - Prior experience working in an environment working on a team that delivered thousands of campaigns per year
• AI & Automation Savvy: Hands-on experience or a strong proficiency in using AI tools or autonomous agents to improve operational workflows, data cleansing, or process automation
• Data-Driven Decision Making: Confirmed technical knowledge of campaign hierarchies, metadata structures, and lead/campaign management processes
• Technical Stack: Proficient in marketing software, with hands-on experience in Marketo preferred; familiarity with Salesforce, ideally with Salesforce admin experience and experience with Lead, Contacts, Campaigns, Accounts, and Campaign Member objects
• Systems Thinking: Proven experience implementing sophisticated technical projects where strategy must be translated into rigid system logic and metadata. Experience in project management platforms (Workfront, Monday, Asana)
• Communication: Strong interpersonal and communication skills with the ability to adjust the level of detail depending on the audience, from technical IT teams to executives
• Accountability: Dedication to thoroughness and effective execution, with a strong ability to take accountability for the integrity of global marketing data
• Education: Undergraduate degree or equivalent experience in marketing, computer science, or a related field
• Distributed Outlook: Comfortable working on a fully distributed team and navigating an "elastic" work environment

Desirable

• In this role, you will lead Elastic’s initiatives in campaign governance, metadata architecture, and AI-driven workflow optimization, focusing on the strategy, design, and operational integrity of our global marketing efforts
• Process Engineering and Optimization is a pivotal division within Marketing Operations, consisting of dedicated individuals who excel in bridging the gap between high-level strategy and technical execution. We prioritize implementing intelligent, strategic, and scalable methods to drive continuous advancement
• Governance Framework Design: Develop and implement global campaign governance standards, ensuring all marketing activities adhere to a unified campaign hierarchy, metadata structure, and naming convention
• Metadata Architecture: Work with business, analytics, and engineering teams to define and maintain the "Source of Truth" for campaign metadata, ensuring that strategic attributes (persona, product line, region) are collected accurately
• System Translation: Collaborate with marketing and sales partners to craft user stories that collect detailed business requirements for campaign system enhancements and attribution tracking
• Visualizing Logic: Prepare visual diagrams of campaign flows, data inheritance models, and automated "hand-off" points between AI tools and core systems
• Operational Efficiency: Run the analysis of crucial metrics in campaign performance, partnering closely with IT and Marketing Operations to optimize operational efficiencies and uphold system reliability
• Drive enhancements in our first-party campaign management tooling and SFDC through written requirements and user stories
• Documentation & Enablement: Maintain detailed documentation and internal communication materials by handling Project Management tools, FAQs, and ensure clarity and traceability of requirements
• AI Workflow Engineering: Identify and implement opportunities to integrate AI agents and LLMs into marketing workflows to automate repetitive tasks, such as metadata tagging, content audits, campaign QA and insights