Demand Generation Manager, Shipwell
$90-130k
Data-driven connectivity platform for modernizing shipping
Open for applications
Data-driven connectivity platform for modernizing shipping
101-200 employees
Open for applications
$90-130k
101-200 employees
Company mission
To develop technologies that not only improve shipping strategies but turn them into competitive advantages.
Role
Who you are
- This is a hands-on role that requires both strategic thinking and tactical execution
- Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
- 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology
- Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact
- Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase
- Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms
- Strong understanding of lead management, scoring, and funnel optimization best practices
- Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels
- Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
- Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau
- Event planning experience, both virtual and in-person, is a plus
- Self-motivated, highly organized, and collaborative team player with strong communication skills
- Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies
What the job involves
- As the Demand Generation Manager, you will play a pivotal role in driving Shipwell’s growth by creating and executing innovative marketing strategies that generate leads, engage prospects, and nurture existing customers
- This role is a unique opportunity to manage end-to-end campaigns across multiple channels while collaborating closely with sales, product, and customer success teams to align efforts and maximize results
- You will own the full demand generation funnel, from attracting top-of-funnel awareness to driving bottom-of-funnel conversions, leveraging tools like HubSpot, 6Sense, and advanced analytics
- You'll develop and execute high-impact campaigns, optimize performance through data analysis, and experiment with new approaches to connect with our target audience
- Campaign Strategy & Execution
- Plan, execute, and optimize integrated demand generation campaigns across digital, email, social media, and events to drive pipeline and revenue growth
- Develop and implement Account-Based Marketing (ABM) strategies to target key industries and accounts with highly personalized campaigns that align with sales objectives
- Own paid search, paid social, and display advertising strategy and execution, ensuring efficient spend and ROI
- Manage organic social media strategy, content creation, and community engagement to drive brand awareness and audience growth
- Oversee email marketing campaigns, including segmentation, A/B testing, and nurture workflows
- Channel & Program Ownership
- Manage database growth and segmentation strategies to maintain a high-quality lead database and drive conversions across the funnel
- Implement and optimize lead scoring models to prioritize and qualify leads for sales
- Plan and execute online and in-person events, including webinars, trade shows, partner events, and customer events, to engage prospects, nurture existing relationships, and accelerate deals
- Collaborate on partner marketing initiatives, driving co-marketing campaigns that amplify shared goals
- Content & Product Marketing
- Develop compelling copy for campaigns, emails, ads, landing pages, and other marketing assets
- Partner with product, sales and customer success to align messaging and campaigns with product launches and customer needs
- Technology, Data & Reporting
- Own the management and optimization of marketing tools, including HubSpot and 6Sense, to execute campaigns and ensure accurate tracking
- Analyze campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI, providing actionable insights to improve performance
Our take
The existing infrastructure of the U.S. shipping industry is becoming antiquated, with the complexity of shipping logistics being siloed and requiring manual organization. Shippers must directly communicate with freight companies to organize their shipping logistics, in addition to organizing and paying drivers and managing vehicle fleets en-masse.
Shipwell provides an online marketplace and toolkit to help companies manage the booking, organization, and analysis of their shipping systems through an all-in-one service. The aim of the company is to improve the customer's ability to upscale their business and shipping fleets through automation and data insights.
Shipping management software is on the rise, so Shipwell finds itself within a competitive market. However, the start-up’s unique focus on increasing the accessibility to tools for scaling and streamlining the resilience of a supply chain shows great promise in an ever-growing market with fluctuating dynamics.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2019
$35m
SERIES B
Oct 2018
$10m
SERIES A
Total funding: $47m
Company benefits
- Healthcare: Shipwell offers Medical, Dental, Vision, HSA, FSA, Critical Illness, Accident, Life Insurance and more
- Parental Leave: 12 weeks of fully paid parental leave to care for the newest member of your family
- Flexible time off: Take the time you need outside of work to reset, relax and enjoy life
- Learning & Development: Grow in your career and skills with our education reimbursement program
- Remote-forward: Enjoy the flexibility of working remotely, in-office or both. Choose the work environment that best suits you
- Extra perks: Cell phone and home WiFi reimbursement automatically included in your paychecks
- 401(k): Shipwell offers traditional 401(k) and Roth plans with matching
- Mental Wellness: We have an Employee Assistance Program (EAP) and encourage employees to take mental health days
Company values
- Curiosity: in continual learning, growth, and collaboration, plus a commitment to challenging the status quo and having fun
- Raising the bar: by continuously innovating products and services and being at the forefront of technological advancements
- Trust and respect: for all through communication and actions, and by respecting the unique perspectives of employees and customers
- Customer-first: service that places the needs of the customer at the highest level to deliver exceptional products, services, and support
- Nimble: with quick communication and open collaboration, and a commitment to failing fast, improving faster, and getting things done
- Ownership: of results through taking responsibility and accepting accountability to oneself, peers, and customers while building the future
Company HQ
Sixth Street Historic District, Austin, TX
Articles
Leadership
Gregory Price
(Co-Founder CEO)Having studied for a Master's at MIT, they worked as an MIT Research Fellow for Quest Diagnostics and spent 2 years as a McKinsey Consultant. They left this role in August 2016 to co-found Shipwell as CEO.
Jason Traff
(Co-Founder)They worked as an AIF Capital Analyst and co-founded CopyCat Paintings and Leaky, before an MBA at MIT. In August 2016 they founded Shipwell after a role at Bisonwood Investments, serving as President since 2018.
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