Social Media & Partnerships Manager, Freddie's Flowers
Flower delivery service
Be an early applicant
Flower delivery service
101-200 employees
Be an early applicant
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- 3–5+ years’ experience in social media for a lifestyle, culture or consumer brand
- Deep understanding of Instagram and TikTok, including trends, formats and storytelling
- A strong project manager, able to turn ideas into reality
- Strong creative instincts with the ability to create engaging content at speed
- Experience filming, editing and producing short-form video content
- Confident using tools such as CapCut, Canva and Adobe Creative Suite
- A strong understanding of social analytics and performance reporting
- Excellent copywriting and editorial instincts
- Previous event production experience preferred but not essential
- A genuine passion for community-building, creativity and culture - and most importantly, a love of flowers!
What the job involves
- We’re looking for a creative and culturally plugged-in Social Media & Partnerships Manager to help grow Freddie’s Flowers social into the no.1 community for flower enthusiasts
- Reporting into the Brand Director and working closely with our in-house creative team, you’ll lead our organic social presence, shaping channel strategy, creating social-first content, and building an engaged community that genuinely loves flowers, creativity and as a result, the Freddie’s Flowers brand
- Plus, you’ll play a key role in deciding which other likeminded brands and people we partner with to help spread the message further - whether it’s through events, content, or full-bloom collaborations
- This is a role for someone who understands that social is no longer just a communications platform - it’s storytelling, inspiration, connection and growth. Someone full of ideas, excited by culture and trends, and always willing to get stuck in and try something
- Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
- Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
- Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
- Create engaging social-first content — either hands-on yourself or in collaboration with our in-house design and creative team
- Partner closely with the Founder’s social channels to create aligned and culturally relevant content
- Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging
- Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
- Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy
- Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape
- Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams
- Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and support customer acquisition
- As a central part of a small-but-mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5.1m
EARLY VC
Total funding: $65.1m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
Share this job
View 4 more jobs at Freddie's Flowers