Director of Global Social Media & Digital Communications, HP Enterprise

• BA or BS in Communications, Journalism, Marketing, Business, or related field
• 10+ years of experience in B2B social, with at least 3-5 years in a senior leadership role
• Ideally based in Houston or Bay Area
• Additional Skills:
• Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Desirable

• Hewlett Packard Enterprise is searching for a Director of Global Social Media & Digital Communications to report to the VP, Global Communications and lead our in-house organic social media and digital communications team
• Build one integrated social strategy across HPE social channels, business priorities and corporate narratives
• Integrate social and digital teams and professionals into one high-performance team; design an org structure and build a culture that enables success, facilitates collaboration and efficiency, and creates opportunities for team member growth and development
• Lead strategy and execution across organic social media and digital communications channels; lead development of an end-to-end editorial program to deliver against goals and KPIs; work with team to develop editorial content and optimize performance
• Evaluate effectiveness of channels and develop recommendations on how to optimize and streamline to enhance performance
• Collaborate with Brand creative team to ensure social content is compelling, platform-appropriate and brand-building
• Partner across Marketing & Communications team, including paid social media team, as well as business groups and geo teams to ensure tightly integrated plans and execution
• Help oversee cross-channel forum to align content across owned internal and external communications and media channels
• Lead HPE Newsroom experience by overseeing editorial strategy, calendar, content, and UX updates for HPE’s editorial destination for news, thought leadership, and human-interest stories; bring together Newsroom contributors and publishers to deliver a compelling experience for readers
• Lead measurement across channels; apply a data-first approach to analyze performance and glean insights; continually optimize editorial plans, content and engagement across digital experiences; help unify performance data into a central data warehouse and onboard Business Intelligence analytics software for analysis
• Stay up to date on emerging social trends and the social/digital strategies of our industry peers; be a champion for enhancing the social and digital acumen across the Global Communications organization