Senior SEM Manager, LegalZoom
$104.6-135.6k
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$104.6-135.6k
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- 8+ years of experience in paid search or marketing analytics roles, ideally in e-commerce, financial services, insurance companies or agencies focused on B2C or B2SMB
- Deep understanding of the technical aspects of SEM, across marketing platforms, data pipelines, tracking and tagging, analytics, and attribution. Experience with Segment and Rockerbox is a plus
- Experience managing and optimizing $1M+ budgets
- Demonstrated ability to analyze and interpret data, utilizing proficiency in SQL, Excel, and
- Analytical dashboarding tools. Experience with Python and ThoughtSpot is a plus
- Motivated self-starter that can drive projects and initiatives with little supervision
- Confidence in communication and presentation to all levels of organization
What the job involves
- The Senior Manager – Paid Search will play a critical role in managing and optimizing paid search
- Campaigns, focusing on acquiring high-value customers and achieving growth and efficiency targets through campaign analysis, campaign management, and conversion optimization
- The role requires hands-on experience in managing large-scale paid search campaigns, and a deep understanding of performance marketing, analytics, and marketing technology
- Lead and optimize paid search campaigns across multiple platforms (Google Ads, Bing, etc.), ensuring performance meets business objectives
- Drive efficiency, cost-effectiveness, and strategic growth through ongoing testing, analysis, and data-driven insights
- Independently perform in-depth analysis of paid search performance, customer behavior, and other performance drivers
- Work with the analytics and data teams to create comprehensive reports with actionable insights, identify trends, and provide recommendations to optimize program performance
- Work cross-functionally with product, data, and other marketing teams to optimize the customer journey across all touchpoints
- Ensure that insights from paid search campaigns are integrated into broader marketing strategies, and collaborate on improving conversion rates, landing page performance, and user experience
- Drive conversations on strategy, key campaign insights, performance metrics, and recommendations with senior stakeholders and partners, ensuring alignment with business goals and objectives
- Stay up-to-date with the latest trends in paid search and digital marketing technologies
- Identify new opportunities, tools, and methodologies that can be implemented to drive better campaign performance
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company HQ
Downtown, Glendale, CA
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
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