Senior Manager of Lifecycle & Audience Marketing, WRITER
$141-185k
+ Stock options. Salary is partially dependent on location
Enterprise AI platform for agentic work
Be an early applicant
Enterprise AI platform for agentic work
501-1000 employees
Be an early applicant
$141-185k
+ Stock options. Salary is partially dependent on location
501-1000 employees
Company mission
To bring generative AI to the enterprise.
Role
Who you are
- 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology
- Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution
- Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions
- Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting
- Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy
- Strong understanding of segmentation, personalization, behavioral triggers, and audience management
- Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement
- Strong analytical instincts and the ability to translate performance into clear decisions and program improvements
- A builder mentality. You're equally comfortable developing the strategy and getting into the tools to make it happen
- Strong ownership and comfort operating in ambiguity, identifying what needs to happen rather than waiting for a fully formed brief
- A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing. You don't need to have all the answers, but you should be excited to experiment, learn quickly, and push beyond traditional lifecycle playbooks
What the job involves
- WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey
- You'll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization. At the heart of the role is a simple goal: getting the right message to the right person at the right time
- This is both a strategic and highly hands-on role. You'll define our lifecycle strategy and then get into HubSpot to build it: creating emails, audiences, workflows, nurture programs, triggered journeys, tests, and reporting. You'll use behavioral, account, intent, and engagement signals to understand where people are in their journey and create experiences that become more relevant and personalized over time
- You'll also help define what lifecycle marketing looks like in an AI-first world, exploring how AI can change the way we build audiences, personalize communications, and use email to move people throughout their journey with WRITER
- You will report directly into the Director, lifecycle marketing
- Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
- Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
- Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
- Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
- Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
- Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
- Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements
Our take
AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. WRITER’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers auto filling and inline suggestions that keep content aligned with pre-determined company language and style guides.
This branded fine-tuning function distinguishes it from full copy-generation competitors, as well as from Grammarly itself, which is a more generalist copyediting tool. It subsequently caters to major enterprise clients looking to maintain standards across multiple and sprawling teams, and the company has managed to net major clients like Deloitte, Twitter, UiPath, and Accenture.
While AI-related buzz remains solidly around generative AI's like ChatGPT and Bard, WRITER's narrow target market - in which it has already found success - supplies plenty of scope to grow, as AI copyediting tools look set to rapidly become content industry standard. With continued new launches and updates to its offerings, as well as an impressive $200 million Series C awarded in 2024, the company is well-placed for further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
229% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$200m
SERIES C
Sep 2023
$100m
SERIES B
Total funding: $326m
Company benefits
- Health: Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA.
- Family-friendly: Competitive parental leave policy, working parents can truly own their schedules.
- Hybrid culture: We’re built around a mix of in office collaboration and remote work when needed.
- Finance: Company stock options, plus a 401k plan with employer contributions.
- Growth: Learning and development stipend and generous PTO.
- SF/NY/London office space: Three beautiful sunny offices in three incredibly exciting cities.
Company HQ
Union Square, San Francisco, CA
Leadership
May Habib
(Co-Founder & CEO)Harvard economics graduate, who was previously VP of sovereign wealth fund Mubadala Development Company, and a global shaper at the World Economic Forum. Also co-founded Qordoba.
Waseem Alshikh
(Co-Founder & CTO)Previously co-founded CloudAppers, then served as CTO at iMENA. Subsequently co-founded AI content editor Qordoba.
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