Global Digital Programs Manager, PingCAP

• 5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations
• Global experience working across teams and time zones, ideally with a localization track record in the tech sector and/or infrastructure products
• Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns
• Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination
• Strong communicator and collaborator with attention to detail and campaign process

Desirable

• TiDB is seeking a strategic and execution-focused Global Digital Programs Manager to join our growing global marketing team
• This role will serve as the connective layer between paid media, social media, and field marketing efforts to help scale global digital campaigns and deepen regional impact
• As the Global Digital Programs Manager, you will lead the execution of global nurture programs, coordinate cross-regional digital campaigns, and support our global and regional teams with content, assets, and programs that align to our campaign strategy
• This is a hands-on role with the opportunity to shape global reach and performance
• Global Social Strategy & Optimization
• Partner with Social Media Marketing Manager to scale organic social media globally
• Strategize / Drive platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.)
• Help localize messaging frameworks and identify regionally relevant content angles
• Track and optimize organic social performance by region; identify opportunities for growth
• Global Campaign Execution & Coordination
• Coordinate campaign asset production across teams (paid, social, content, field) to ensure readiness for launch
• Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries
• Collaborate with regional marketing to align campaign execution with local sales priorities
• Email Nurtures & Programmatic Campaigns
• Own the development and execution of global email nurture programs across the funnel (MQL to SQL)
• Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks
• Optimize nurture flows through testing, segmentation, and performance analysis
• Webinars & Virtual Programs
• Lead planning and execution of global webinars in partnership with content, product, and field teams
• Coordinate webinar promotion plans with Social and Paid owners
• Manage webinar reporting and post-event nurture coordination
• Campaign Reporting & Optimization
• Partner with Social Media Manager and Performance Marketing Manager to improve campaign launch workflows
• Recommend improvements to content, format, and execution based on performance trends
• Partner with marketing ops to ensure data integrity and reporting accuracy
• Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution