Product Marketing Manager, Judge.me

• We’re looking for someone with unstoppable curiosity and a deep obsession with the customer. Someone who’s driven to understand what motivates people, what makes them click (or not), and how we can improve every single touchpoint
• You ask questions, test ideas, double down on what works, and move on quickly from what doesn’t. You care less about vanity metrics and more about actual impact — because what matters is that our users get value and stay engaged
• You’ve got 4–5 years of experience in product marketing and you’ve created unskippable content — the kind that educates, converts, and actually gets used (ideally in B2B SaaS or eCommerce)
• You’re always scanning for fresh angles — whether it’s a better way to explain something, a smarter journey to build, or a content format no one’s tried yet
• You’re a natural orchestrator, good at connecting dots across teams, surfacing feedback, and building shared momentum
• You’re not camera-shy — you’re confident scripting, recording, and producing product videos that feel human and helpful. Whether it's a quick explainer, a walkthrough, or a feature highlight, you know how to make video work for education and engagement
• You’ve built or contributed to a YouTube channel and understand how to grow an audience with content that’s searchable, useful, and engaging
• You take ownership seriously: when something’s unclear, you clarify it; when something’s missing, you build it
• You've got an eye for design. You know what looks good and won't shy away from getting stuck in with creating on-brand assets on Canva or Figma
• You love solving for the customer — understanding what makes them tick, what drives adoption, and how to make their path simpler

Desirable

• Feature launches at scale — Coordinate the promotion of 5–10 new features or enhancements every month. You’ll own how we communicate changes through videos, blog posts, in-app messages, webinars, and email
• Build and scale education content — From quick tips and walkthrough videos to knowledge base articles and onboarding emails, you’ll help users understand the product and adopt it fully
• Build and scale our YouTube presence — Script, record, and edit product walkthroughs, explainers, and use-case videos that are clear, engaging, and on-brand
• Drive adoption and usage — Work with product and growth teams to measure adoption, identify friction points, and create cross-channel education journeys across in-app messaging, email, webinars, social and more
• Analyse and report — Use tools like Mixpanel, Metabase and GA4 to report on usage, highlight trends, and create visibility around what’s driving adoption
• Stay ahead of the market — Maintain and regularly share competitor insights and updates with the wider team. Help us spot patterns and keep our edge sharp
• You’ll be contributing to:
• Increased product and feature adoption
• Reduced churn, driven by better onboarding and ongoing education
• Higher attendance and engagement in product-focused webinars
• Growing organic installs from product pages and YouTube
• Growing YouTube subscribers and views on YouTube
• This is a builder’s role. You’ll lead how we communicate the value of our product — through video, blog, email, in-app, and more — making sure our users not only know what’s new, but how to use it, why it matters, and what it unlocks for them
• You’ll play a key role in shaping our video presence — including building a robust YouTube channel from the ground up — turning product education into engaging, accessible content
• You’ll keep a pulse on adoption, highlight what’s working, close the feedback loop, and share wins that push us all forward