App Marketing Manager, AutoScout24
New and used car marketplace
Be an early applicant
New and used car marketplace
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- 5+ years’ experience with a strong emphasis on app advertising
- Proven track record of running and scaling campaigns across multiple European markets; expertise in North American markets is a plus
- Experience in managing and executing large marketing budgets
- Expertise in major ad networks, including Apple Search Ads, Snap, Meta, X, TikTok, Google ACI, among others. Familiarity with DSPs is beneficial
- Proficiency in one or more Mobile Measurement Platforms (MMP), such as AppsFlyer, Adjust, Firebase, or Branch. Familiarity with GA4, Mixpanel, Amplitude, or other product analytics and ASO tools is a plus
- Exceptional communication skills in both spoken and written English; additional languages are a plus. Ability to present ideas and findings with clarity and excel in stakeholder management
- A Bachelor’s or Master’s degree in Marketing, Economics, Business, Social Sciences, Psychology, Computer Science, or Data, providing a solid theoretical foundation
- Bonus points: Background in the automotive industry
What the job involves
- As an App Marketing Manager you will drive operational initiatives, such as running and optimising international performance marketing campaigns; additionally, you will contribute to various strategic topics that will elevate AutoScout24’s app activities to new levels
- Own Paid User Acquisition for apps in several core markets
- Optimise and scale app campaigns across our existing ad channel portfolio. Implement tests in both new and existing channels using testing framework
- Conduct analyses of app marketing performance, provide status updates on ongoing campaigns
- Engage in cross-functional collaboration with teams in marketing, analytics, growth, and design, as well as with various external partners
- Support routine tasks like market research, competitor analysis, targeting strategies, accounts maintenance, ad copy management, and creative production
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across 10 European markets for over two decades now. This period, however, offers a unique opportunity for growth - and AutoScout24 appears to be taking full advantage.
Both the new and used cars markets saw a big kick recently, as semiconductor shortages hobbled production lines and backlogs saw consumers opting for used vehicles instead. This meant big movement on the AutoScout24 platform, and the company used that to renovate its offering.
As it takes full advantage of the market, it has recently expanded its global reach by acquiring Canada's Trader Corporation, strengthening its position in both European and Canadian markets. A promising acquisition that positions AutoScout24 for continued growth in the automotive sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)They joined AutoScout24 in 2023 at CEO. Prior to this, they spent over 16 years at Right move as a Product Director and CEO. They are also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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