Marketing Manager, Optibus
EMEA
Software for mass-transit planning & scheduling
Be an early applicant
Software for mass-transit planning & scheduling
201-500 employees
Be an early applicant
201-500 employees
Company mission
To be the modern operating system for mass transportation.
Role
Who you are
- Experience: 5+ years in B2B Marketing, with a heavily demonstrated track record in Event Management (trade shows, user conferences, and customer events). Experience in Enterprise SaaS or a complex, multi-stakeholder industry (e.g., GovTech, Infrastructure, Transportation) is highly preferred
- Project & Logistics Master: Proven ability to manage complex, multi-faceted events and campaigns involving multiple internal and external parties. You are comfortable being the "driver" who holds others accountable and thrives in high-pressure event environments
- The "Revenue" Mindset: You understand that events are ultimately about pipeline. You think in terms of Marketing Qualified Accounts (MQAs) and ROI, not just badge scans and booth traffic
- Tech Savvy: Familiarity with ABM platforms, Salesforce, Hubspot and Event Automation tools
- Regional Expertise: Deep understanding of the B2B landscape in at least two of our focus markets (UK, DACH, Iberia, or Italy)
- Strategic Autonomy: You are a self-starter who can take a high-level goal, conceptualize an event or campaign around it, and turn it into a concrete, executable plan
What the job involves
- As the Marketing Manager for EMEA, you are the marketing owner of your territory, with a specialized, primary focus on Event Management and Field Marketing. You will orchestrate the strategy and execution required to drive brand awareness, target account engagement, and pipeline within our strategic focus markets: the UK, DACH, Iberia, and Italy
- This is a Project Leadership role requiring a strong mix of strategic thinking, logistical mastery, and hands-on execution. You will be the standalone owner of our regional event strategy—from massive industry trade shows and user conferences to exclusive VIP customer events
- Alongside event management, you will own the regional marketing roadmap, ensuring that every campaign, webinar, and targeted ABM play translates into tangible revenue growth
- Reports to: Head of Growth Marketing
- End-to-End Event Ownership: Act as the standalone owner for all regional events, including large-scale industry trade shows, exclusive customer roundtables/VIP events, and comprehensive user conferences
- Logistics & Execution: Manage the full lifecycle of every event, from initial concept, budget allocation, and venue selection to on-site execution, booth design, and post-event teardown
- Programming & Promotion: Drive the strategic direction for event themes, speaker selection, and pre-/post-event promotional campaigns to ensure maximum attendance and engagement
- Vendor Management: Negotiate with and manage external vendors, event organizers, and logistical support services to ensure flawless, on-time, and on-budget delivery
- Develop and execute the broader marketing plan for EMEA focus markets, aligned with regional sales goals and global business strategy
- Act as the central Project Manager for all regional initiatives, defining scope, setting timelines, and ensuring high-quality delivery from all contributors (Content, Design, Operations)
- Utilize Demandbase to identify high-intent accounts and orchestrate 1:few campaigns, integrating these insights to drive targeted invitations and VIP experiences at our events
- Collaborate closely with the Market Development Specialist (MDS) on 1:1 account-specific plays, providing localized assets and surround-sound for high-value accounts
- Monitor intent data to trigger timely marketing and sales interventions
- Lead regular syncs with regional Sales Directors to ensure marketing and event activities perfectly mirror sales priorities and territory plans
- Partner with Account Executives (AEs) to build "warm paths" into key accounts through exclusive event invitations and field marketing plays
- Maintain a tight feedback loop with the MDS to optimize lead quality and ensure immediate follow-up on event-generated and campaign-generated engagement
- Analyze the ROI of all regional activities—especially trade shows and customer events—and pivot strategy based on data-driven insights
- Proactively report on campaign planning, event status, and pipeline performance to the Head of Growth Marketing and local market leads
Our take
Public transport is cheaper, greener and more available to the general public than most private transport alternatives. Yet it suffers from major defects. It is often criticised for being unreliable and of poor quality, leading users to look elsewhere, often towards solutions which clog cities' transport systems even more.
This is a problem which Optibus wants to solve. It supplies a platform that brings much-needed innovation to public transport, leveraging a robust combination of artificial intelligence, advanced optimization algorithms and distributed cloud computing to make public transit smarter, better and more efficient.
Since its founding in 2014, the company has seen rapid uptake. It has been selected by the leading transit providers in more than 1000 cities around the world. It has also reached unicorn status and, with numerous offices across the globe, boasts a truly global outreach, which positions it for a fruitful future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
May 2022
$100m
SERIES D
Total funding: $275m
Company HQ
Midtown South, New York, NY
Additional info
- Headquarters located in Tel Aviv, Israel
Leadership
Amos Haggiag
(Co-Founder & CEO)A graduate from Ben Gurion University, Amos was a Senior Software Development Engineer at Microsoft before founding Optibus in 2014.
Eitan Yanovsky
(Co-Founder & CTO)With an MSC from Tel Aviv University, Eitan was an R&D Core Team Leader at GigaSpaces prior to co-founding Optibus.
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