Manager of Social Media Marketing, Sofar Sounds
Fixed Term Contract, 1 year
$5,000 - $6,000 a month
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
$5,000 - $6,000 a month
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You’re a creative tastemaker with a strong point of view, cultural fluency, and a passion for building community online
- A creative visionary with 4+ years in social media or digital marketing, ideally in music, live experiences, or culture
- Skilled in short-form content creation — from ideation through editing — with proficiency in Final Cut, CapCut, or similar tools
- Deeply tuned in to cultural trends and platform shifts, with instincts for what resonates across different communities
- A storyteller and community builder who knows how to spark conversation, create buzz, and foster connection both online and IRL
- Comfortable working across multiple teams and stakeholders, balancing strategy with hands-on execution
- Analytical and data-driven, able to measure impact and adapt strategy in real time
- Passionate about supporting artists and building inclusive, diverse creative communities
What the job involves
- As Manager, Social Media Marketing, you’ll shape and scale Sofar’s social presence globally while supporting local markets to thrive
- This is a hybrid role: you’ll be both strategist and creator — developing frameworks and campaigns at scale while also shooting and editing TikToks, writing copy for carousels, and spotting trends before they peak
- You’ll oversee global channels, partner with local markets, support brand campaigns, and ensure Sofar’s social storytelling is as intimate and unforgettable as the shows themselves
- Develop and execute innovative marketing strategies in partnership with local teams — spanning organic and paid social, influencer collaborations, and localized activations
- Set the creative vision for Sofar’s social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms
- Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact
- Conceptualize, shoot, and edit platform-native content with a strong creative POV — especially short-form video for TikTok and Reels — using tools like Final Cut, Adobe Premiere, or CapCut to edit
- Repurpose long-form artist content into engaging short-form cutdowns
- Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community
- Collaborate with internal teams and external partners to create social-first deliverables for branded campaigns
- Support launches, special initiatives, and new show formats (e.g. singles nights, comedy, dance) with social strategy and execution
- Lead community management and foster engagement across platforms, amplifying Sofar’s artist-first ethos
- Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions
- Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar’s brand voice
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
London, UK
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job