Senior Director of Business Development, Emplifi
More information about location
Customer engagement platform
Be an early applicant
Customer engagement platform
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To help enterprise-level brands close the customer experience gap across the entire CX journey.
Role
Who you are
- BS/MS degree in marketing or a related field, MBA preferred
- 3+ years of BDR leadership with B2B SaaS companies with 2-3 years of individual contribution as a business development rep
- Proven ability to engage with clients
- Expert in Salesforce and other marketing tools
- Capable of learning our platform and investigating our client's use of the platform
- Excellent writing and speaking skills
- Top notch presentation skills
- Strong analytical skills and knowledge of data collection methods (surveys, focus groups, etc.)
- Skilled in the use of (but not config) Salesforce, Marketo, and other marketing tools
- Strategic thinker with the ability to adjust to changing dynamics
- An enthusiastic, high-energy team member who is viewed as a “doer” on the team and across internal organizations
- Willing to travel as needed to activities/events
What the job involves
- The Senior Director of Business Development will be responsible for working in lockstep with sales and marketing leadership and the executive team to develop, execute, and continually optimize the business development function of the organization
- As leader of BDRs, you'll define the contribution model, strategy and approach to inbound and outbound opportunity creation, and lead a team of Business Development Reps including regional leads, and ultimately deliver on the pipeline defined by market
- Lead team of BDR Managers and BDR’s (currently about 25 Internationally) ensuring high quality hiring, continual training and coaching, while meeting the goals defined by required inbound and outbound BDR work
- Facilitate and share best practices and service level agreements for BDR team are followed and managed spanning email, calls, research, time blocking, working with AE’s and so on
- Define & manage special incentives to drive consistent and always improving results
- Report on progress across markets, products, funnel, cohorts, tactics and more in near real time with a structured framework that ensures ability to change course as needed
- Conceptualize, implement and optimize full-funnel, integrated demand generation campaigns in partnership with marketing
- Work with sales managers and their teams to drive full funnel conversion metrics expected
- Work with marketing team to ensure a through process from lead turn over, to lead management and conversion to opportunity
- Manage BDR managers including the systems, process, goals, and commission packages for the entire team
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has recently integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
The impressive client roster (7,000+brands) includes the likes of Delta Air Lines, Ford Motor Company, and McDonald's. To already be working with household names like these speaks to the reputation the company has already created through its well-performing products. Emplifi received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company benefits
- International, fast paced and rapidly growing environment
- Chance to work with the world’s biggest brands at the CX tech leader
- Agile and open-minded culture, with high levels of trust and flexibility
- Opportunity for professional growth and development
- Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
- Benefits package including Medical, Dental, Vision & Life Coverage Options
- Flexible Working Hours
- Unlimited PTO
- 12 paid Holidays
- 2 Paid Community Service Days
- Company paid STD and LTD
- 401K
- Parental Leave Benefits
- Educational Reimbursement Opportunities
- Referral Bonus Program
- Access to an Employee Assistance Program (EAP)
- Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
Company HQ
Easton, Columbus, OH
Articles
Leadership
Mark Zablan
(CEO)Previously CEO of Socialbakers, CRO of Sitecore and President - Europe, Middle East and Africa for Adobe.
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