Product Marketing Manager, Galaxy
GalaxyOne
+ Discretionary bonus
Investment management firm
Job no longer available
Investment management firm
1001+ employees
Job no longer available
+ Discretionary bonus
1001+ employees
Company mission
To engineer a new economic paradigm.
Role
Who you are
- 5+ years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, crypto, or digital investing platforms
- Proven track record of taking new products or features from concept to launch (0→1) and building scalable, repeatable GTM systems
- Strong understanding of crypto trading, brokerage, and digital asset markets, with the ability to simplify complex concepts for broader audiences
- Demonstrated success partnering cross-functionally with Product, Design, Growth, and Analytics to deliver integrated go-to-market campaigns
- Analytical and data-driven approach to decision-making, with experience setting and tracking KPIs
- Exceptional communication and storytelling skills, capable of articulating differentiated value propositions for sophisticated retail and accredited investors
- Comfortable operating autonomously in a fast-paced, high-growth environment where precision and adaptability are key
Desirable
- Experience leveraging AI-driven tools and automation to improve marketing operations and go-to-market efficiency
- Background in marketing to high-net worth individuals, account-based marketing (ABM) or B2B marketing, particularly in financial or crypto sectors
- Familiarity with lifecycle automation, attribution modeling, and marketing analytics platforms
- Understanding of compliance and regulatory considerations in financial product marketing
- Passion for the evolving intersection of fintech, crypto, and modern investor behavior
What the job involves
- We are seeking a highly capable Product Marketing Manager to own go-to-market strategy for our core retail platform products and features across fiat cash, crypto and brokerage services
- You will lead new feature and product launches from 0 to 1, build repeatable launch systems, and collaborate closely with Product, Design, Growth, Performance Marketing and Legal & Compliance teams
- Lead GTM strategy for new retail product features and enhancements within high-yield cash and investment products, crypto trading, and brokerage services, from campaign concept through launch to post-launch optimization and growth
- Establish, document and continuously refine repeatable frameworks for campaign planning, product launches, acquisition and lifecycle marketing
- Craft and own product positioning, messaging, and value propositions that resonate with crypto-native and mass affluent audiences
- Partner with Lifecycle, Growth and Performance Marketing, and Legal & Compliance teams to translate product launches into measurable acquisition, activation, retention and revenue outcomes
- Collaborate with Product & Design teams to understand user journeys, define launch requirements, draft product copy, identify friction points and shape feature marketing plans
- Conduct market, competitive and audience research to inform positioning, promotions, segmentation and lifecycle strategy for our core platform products
- Define, monitor and analyze KPIs and launch/campaign performance; iterate product marketing strategy based on insights and data
Our take
Galaxy Digital Holdings was founded to bring institutions into the blockchain revolution, envisioning a society where values and ownership flow as freely as information. Galaxy has captured the massive growth in the space over the past few years, offering its clients a range of financial solutions spanning the digital assets ecosystem, operating five synergistic business lines: Trading, Asset Management, Principal Investments, Investment Banking, and Mining.
The company exists within a highly volatile industry but has emerged stronger following the recent crypto reset. While reports claim the company is planning to cut one-fifth of its workforce, Galaxy itself has stated that it is currently focused on considering optimal team structure and strategy.
In 2024, Galaxy announced that it had entered into an agreement with Canaccord Genuity Corp. for a bought deal offering, raising gross proceeds of approximately US$100 million. This move is aimed at bolstering the company’s financial position, with proceeds intended for working capital and general corporate purposes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (1 round)
Feb 2018
$18m
SERIES B
Total funding: $18m
Company benefits
- Equity Exposure for All Employees - Through broad and meaningful equity participation, we desire to have our employees work collaboratively and act as long-term shareholders
- 401(k) Contributions- Galaxy offers a 401(k) retirement savings plan with a 3% employer contribution and access to both Traditional and Roth options (US-only)
- Flexible Time Off and Parental Leave - You decide how many paid vacation and personal days off you want. Paid Parental Leave is available to give new parents the opportunity to care for and bond with their new child
- Full Paid Health Benefits - Company-paid health insurance for employees, partners, and other dependents, effective as of your start date
- Perks at Work - Galaxy provides various crypto education opportunities, a free Peloton membership with insurance, after-hours car service reimbursements, and more
- Employee Assistance Program - Confidential, 24/7 access to mental healthcare with a licensed therapist or psychiatrist. Benefits include 8 free video sessions per person, per year, for employees and any of their dependents age 18+
Company HQ
SoHo, New York, NY
Leadership
Mike Novogratz
(Investor)Previously acted as CIO for Fortress Investment Group and as a Partner of Goldman Sachs.
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