Director of Martech, ID.me
5 days a week in office
Digital identity verification platform
Be an early applicant
Digital identity verification platform
1001+ employees
Be an early applicant
5 days a week in office
1001+ employees
Company mission
To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
Role
Who you are
- 8+ years in marketing technology, marketing operations, or growth engineering
- Deep hands-on expertise with core MarTech platforms — Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent — plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery)
- Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data
- Experience building marketing infrastructure in a regulated or privacy-sensitive environment — you understand the stakes of handling PII and can architect compliant systems
- Proficiency with SQL and comfort working directly in data pipelines; ability to partner with engineers as a technical peer, not just a stakeholder
- Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling
- Track record of building and leading cross-functional teams that sit at the intersection of marketing and engineering
- Strong vendor management experience — you know how to negotiate contracts, evaluate build vs. buy decisions, and manage a complex portfolio of tools without letting it sprawl
What the job involves
- This is a high-impact technical leadership role at the intersection of marketing, data engineering, and product. You'll build the MarTech stack from a strong foundation into a best-in-class engine — integrating tools across CRM, CDP, marketing automation, analytics, and AI-driven personalization — while partnering closely with product, engineering, and data teams to ensure marketing can move fast without breaking compliance
- Own the end-to-end MarTech stack — evaluate, select, implement, and optimize the tools and platforms that power acquisition, lifecycle marketing, analytics, and attribution across all channels
- Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) — connecting CRM, CDP, and data warehouse layers
- Drive marketing automation at scale — design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels
- Build and govern attribution and measurement infrastructure — ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel
- Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning
- Evaluate and deploy AI and machine learning applications in marketing — from predictive lead scoring and churn modeling to personalization and content optimization
- Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards — this is non-negotiable in an identity company
- Translate business objectives into technical requirements and vice versa — you're equally comfortable in a strategy meeting with the CMO and a technical architecture review with engineering
Our take
ID.me is a digital identity verification platform that simplifies how individuals prove and share their identity online. From identity proofing, authentication, and group affiliation verification the company’s services are highly scalable, as organizations across all sectors benefit from the type of technology provided by ID.me.
While there are a number of identity verification platforms in the space, ID.me has secured a considerable market share. It's formed partnerships with 45 states, multiple federal agencies, and over 600 consumer brands, resulting in over 150M users.
The company has raised significant funding over the years. With its latest cash injection, the company has been focusing on expanding access to secure identity service and bolstering its defences against AI-driven fraud.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 15 rounds)
Sep 2025
$65m
SERIES E
Apr 2023
$132m
SERIES D
Total funding: $352.4m
Company benefits
- Company-Sponsored Medical, Dental, and Vision Plans for You and Your Family
- Paid Parental Leave
- Generous Paid Time Off
- 401K With Employer Matching
- Company-Sponsored Life Insurance
- Employee Equity Incentive Plan
- Remote Opportunities
- Multiple Lounge Areas and Game Room
- Numerous Mental Health Resources
Company HQ
Tysons, VA
Leadership
Blake Hall
(Co-Founder & CEO)Currently Blake is an Advisor at several companies, including AgentHero and Boomtown!
Salary benchmarks
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