Senior Product Growth Marketer, Plenty of Fish

$105-130k

+ Employee Stock Purchase Plan

Senior level

Toronto

Vancouver

More information about location

3+ days a week in office

Online dating platform

Job no longer available

Online dating platform

101-200 employees

B2CSocialDatingCommunity

Job no longer available

$105-130k

+ Employee Stock Purchase Plan

Senior level

Toronto

Vancouver

More information about location

3+ days a week in office

101-200 employees

B2CSocialDatingCommunity

Company mission

To find new ways for singles to connect while easing the pressures of dating.

Job

Company

Role

Who you are

The ideal candidate will have deep experience in driving growth through product & organic marketing strategies for consumer products
This person will have a strong understanding of user needs for our existing and future audience, as well as a substantial perspective on what it takes to drive organic & viral growth
5+ years of experience working in Product Marketing
Experience working on portfolio products on a global scale
Experience launching new products and/or categories from inception to product-market fit
Proven ability to deliver measurable results
Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
The ability to lead cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions
Fluency with key business, product, and marketing analytics
Strong analytical skills and can write queries for analysis
Strong communication and project management abilities

What the job involves

We are looking for someone to be a part of our outstanding team working on flagship Match Group online dating & live-streaming products in Vancouver, Canada
This highly cross-functional role will report to the General Manager of Match Group Vancouver
Develop and implement strategies to attract new users organically through word-of-mouth & viral engagement loops
Design and refine the user onboarding process to ensure new users understand and find value in the product quickly, and are motivated to share this experience
Implement strategies to keep users coming back to the product. This may involve email marketing, push notifications, feature updates, and optimizations
Use data to identify opportunities, drive decisions and continuously improve strategies. This involves setting up and analyzing experiments, tracking KPIs, and using insights to iterate on marketing tactics and product features
Work closely with product managers, designers, developers, and performance marketers to align growth initiatives with overall business objectives and user needs
Establish a feedback loop to gather user insights and feed this information back into product development and marketing strategies. This can include conducting surveys, user interviews, and usability testing
Be the local expert on product-driven growth marketing strategies & tactics for consumer products at different stages of maturity

Our take

Online dating is one of the areas that has seen renewed growth as virtual interactions are increasingly replacing physical interactions. Plenty of Fish is an online, easy to use, dating app that has established a strong presence for consumers on the dating scene. It offers its customers a diverse community of single people to choose from.

Unlike several of its competitors, Plenty of Fish has become a singles’ favorite because it allows them to view matches and send messages between users for free. Since becoming part of the Match family (along with Match.com, Tinder, and Hinge), the platform has been able to keep up its low-barrier model for its users.

Plenty of Fish has grown to a massive 150+ million registered user count. It boasts users in over 20 countries and across 11 languages. The company remains one of few steady-state dating platforms, and is poised to keep increasing over the coming years.