Product Marketing Manager , Front
$150-172k
Offers Equity
More information about location
Shared customer communication hub
Open for applications
Shared customer communication hub
201-500 employees
Open for applications
$150-172k
Offers Equity
More information about location
201-500 employees
Company mission
To make work happier by powering better relationships at scale.
Role
Who you are
- A clear communicator who can turn complex products into simple, credible stories
- Comfortable partnering closely across sales, marketing, and product and building trust through thoughtful, high-impact output
- Experience supporting competitive positioning for at least one competitor
- Strong judgment on prioritization and iteration, with an eye for what will actually get used
- Nice to have: experience with win/loss or voice of customer analysis, vertical marketing, ecosystem/integrations, or creating technical content
What the job involves
- We’re looking for a Product Marketing Manager to help scale Front’s go-to-market execution across Marketing, Sales, and Partnerships. This role will turn customer, field, and market insights into compelling go-to-market resources, owning the feedback loop and refresh cadence to ensure cross-functional teams have what they need to succeed
- You’ll also be responsible for competitive intelligence and solutions marketing, deeply understanding the teams and industries we serve, why we win, and how to tailor our story by audience
- Within your first six months, you will:
- Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls
- Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy
- Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content
- Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative
- Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events
- Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets
- Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales
- Tighten the competitive story, refine talk tracks, and update objection handling based on what you are hearing in the market
- Improve high-intent web surfaces (integrations, vertical pages, competitive pages) by updating messaging, proof points, and demo content
- Listen to calls and synthesize win/loss + voice of customer signals into clear recommendations and updates teams can use immediately
- Package and refresh core go-to-market assets so they stay current, easy to use, and consistent across teams
- Partner with Growth on campaign and event inputs (messaging, proof points, vertical tailoring)
- Work with Solutions Engineering to script and ship short demos that show workflows end-to-end
Our take
When a business receives an email from a customer it can set off a chain of forwarded emails across the company, an inefficient process where information (and sales!) can easily get lost. Front exists to change this, consolidating all customer communications into a single shared inbox which can be accessed by teams of any size and completely eliminates the need for internal emails.
With more companies moving to remote working and eCommerce becoming the predominant form of conducting business, Front's product has been enthusiastically received by over 8,000 companies, including Mailchimp, Shopify and Convoy. However, it is by no means alone in this space, with huge competitors such as Google and Microsoft providing communications solutions and other internal communications tools such as Slack gaining traction. Front may have an edge here, though: its unified solution also provides automated workflows, ticketing and analytical tools that are either absent or less well integrated in competing offerings.
In 2022, Front raised investments in a Series D round and achieved unicorn status with a valuation of over $1 billion. Now with $100 million in annual recurring revenue, it's moving to further develop its product and increase its market share, hiring new talent ahead of a possible IPO in the near future. Definitely watch this space!
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2022
$65m
SERIES D
Jan 2020
$59m
SERIES C
Total funding: $203.5m
Company benefits
- Flexible PTO
- 401(K) plan
- Parental Leave
- Volunteer time off
- Commuter benefits
- Wellness benefits
- Work from home opportunities
- Health insurance
- Equity
- Mental health support
- Family planning support
Company HQ
Union Square, San Francisco, CA
Leadership
Laurent Perrin
(CTO)Former Hacker in Residence at eFounders. Former Technical Architect at FaberNovel and CTO at Radioline. MSc in Computer Science at Ecole Polytechnique.
Mathilde Collin
(CEO)Former Project Manager at Concord with MA in Entrepreneurship at HEC Paris.
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