Integrated Campaign Manager, Flo

• 4+ years of experience in campaign planning and execution for consumer brands or apps
• Proven track record of developing and executing multi-channel brand campaigns — from ideation and creative development to launch and performance review
• Strong experience working cross-functionally (Creative, Product Marketing, Growth, Social Growth, PR & UA ) to ensure campaign cohesion and reach
• Deep understanding of the cultural and social landscape — with the ability to identify moments and movements where Flo can authentically participate
• Experience working on campaigns tied to purpose, education, or impact — ideally in health, wellness, or tech
• Confident in managing creative production workflows, internal and external teams, and multiple stakeholders
• Analytical mindset — experienced in tracking campaign performance, reporting results, and iterating for improvement
• Experience in budget management and resource allocation, with a focus on efficient, high-impact execution
• Strong understanding of female audiences and issues surrounding women’s health, privacy, and empowerment

Desirable

• We’re looking for an ambitious, creative, and purpose-driven Integrated Campaign Manager to join Flo’s Brand team on a mission to elevate the brand’s positive impact initiatives — spanning Pass It On (education and empowerment), Privacy (trust and transparency), and Science (medical credibility and innovation)
• This is an exciting opportunity to help bring Flo’s purpose to life through culturally resonant, insight-led campaigns that show how we’re driving change for women’s health globally
• You’ll play a key role in shaping how Flo shows up in the world — translating brand belief into tangible, emotional, and high-performing work
• Plan and execute integrated brand campaigns that bring Flo’s positive impact initiatives to life across channels — from concept to launch and measurement
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, CRM, and Organic Social to ensure every campaign lands with impact and consistency
• Build messaging and creative strategies that drive WOM & organic reach rooted in Flo’s core brand narratives
• Manage campaign asset production & execution, ensuring creative excellence and a cohesive user experience across all touchpoints
• Manage the campaign calendar, identifying key high-impact, cultural and business moments to activate around
• Identify and manage new executional & channel opportunities for high-reach impact. Think brand partnerships, merchandise, guerrilla stunts
• Manage campaign budgets prioritizing investments that deliver both organic buzz and measurable impact