Content Manager, Go City

• Good knowledge of merchandising best practices to enhance a customer journey for optimal conversion and UX
• 5+ years writing experience with a strong portfolio to show for it. We’re looking for someone who is equally comfortable with snappy sales copy and long-form editorial
• Good SEO knowledge
• Knowledge of website analytics tools
• Creative and problem-solving mindset
• Ability to communicate effectively at all levels and solve problems autonomously
• Excellent organisational skills and attention to detail
• Confident proposing new ideas and initiatives

Desirable

• Contract type: Fixed-term contract (6-12 months), full time
• Reporting line: Content Lead
• The content team is primarily responsible for the creation, maintenance and optimisation of all copy and imagery across our owned channels, in multiple languages
• ‘Inform’ content involves how we merchandise our products and attractions, how we market them, CRM comms, creating seasonal/tactical campaign content and supporting on the launching of new products
• ‘Inspire’ content largely involves creating and managing both AI and in-person content for our extensive travel blog and Trip Planner tool. As Content Manager, you will contribute to all major projects related to both ‘Inform’ and ‘Inspire’ content
• Digital Merchandising: Analyse the website/app content to understand how we might improve the customer journey and provide data-informed suggestions to boost engagement and conversion rates
• Content accuracy & comprehension quality: ensure content edits are implemented accurately, and the quality of web copy is maintained. Use productivity tools to manage tasks. Liaise with stakeholders to understand content needs
• Tone of voice: help maintain consistent tone of voice across other revenue teams (business development, performance marketing, PR/social)
• Performance copy and CRO: Support the acquisition team with content creation/optimization for paid search, paid social, display, etc. Provide copy ideas and quality control for copy used in merchandising experiments, user testing, and site/app changes
• Editorial content: Support with writing new articles, editing existing ones, or developing prompts for AI-assisted efforts
• Measurement and reporting: analysing the success of our content efforts using software like Tableau and Amplitude, to help inform our strategy going forward