Marketing Campaign Specialist, Consensus
$85-95k
Demo automation platform
Be an early applicant
Demo automation platform
201-500 employees
Be an early applicant
$85-95k
201-500 employees
Company mission
To lead the world into the new era of Demo Automation.
Role
Who you are
- Experience: 2–4 years in a B2B marketing role (Demand Gen, Growth, or Marketing Ops)
- Tech Stack: Proficiency with Marketing Automation Platforms (HubSpot, Marketo, or Pardot) and CRM systems (Hubspot or Salesforce)
- Execution Mindset: You are a "doer" who enjoys the technical side of building campaigns and doesn't mind getting into the weeds of a workflow
- Analytical Skills: Comfortable with Excel/Google Sheets; you don’t just report numbers, you look for the story behind them
- Communication: Strong copywriting skills for short-form assets like email subject lines and ad headlines
What the job involves
- We are looking for a data-driven and execution-oriented Marketing Campaigns Specialist to join our team
- In this role, you will be part of the engine behind our scaled marketing efforts, responsible for launching, managing, and optimizing campaigns that drive both new pipeline (Demand Gen) and expansion within our current user base (Customer Marketing)
- End-to-End Campaign Execution: Build and launch creative multi-channel campaigns (email, LinkedIn, webinars, and direct mail) to drive customer engagement and demand generation
- Creative Storytelling: Weave together compelling narratives that ground campaigns across personas and channels
- Content Coordination: Collaborate with the brand team to develop high-performing assets, including content, ad copy, and email templates. Repurpose key existing assets into high-performing ads and email campaigns
- Campaign Reporting & Optimization: Monitor campaign performance daily. You’ll be expected to report on metrics such as direct sourced and influenced pipeline, suggesting tweaks to improve ROI
- Lifecycle Campaign Management: Own the execution of scaled customer communications, including onboarding sequences, new feature announcements, newsletters, and adoption nurture tracks to reduce churn
- Expansion & Upsell Marketing: Execute data-driven campaigns targeting existing users for product upgrades, cross-selling, or seat expansion to increase Net Retention Rate (NRR)
- Customer Reporting & Optimization: Track and report on customer engagement metrics: CTR, CQL (Customer Qualified Leads), feature adoption rates, and the impact of marketing on expansion pipeline
Our take
Today, many enterprise software companies are turning their focus to doing more with less, which has paved the way for intelligent demo automation to become a necessity to drive growth and efficiency within organizations.
Consensus offers an intelligent demo automation platform that is designed to help sales and technical teams create personalized product demos at a quicker rate in order to reallocate their time more wisely. The platform utilizes AI and machine learning algorithms in order to automate these processes to provide tailored individual demos to each customer's specific needs.
Through its innovative solutions, Consensus has achieved remarkable growth, having witnessed a 30% increase in revenue last year. The company has a large roster of clients too, with big names like Autodesk, Atlassian, and Dell trusting it. And it's in a great position going forward, having recently ranked #1 in G2 Presales Software as a Great Place to Work in 2025.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$110m
GROWTH EQUITY VC
Jan 2022
$15m
SERIES B
Total funding: $133.7m
Company benefits
- Generous employer contribution towards multiple health, dental, and vision plans
- 401(k) with company matching contributions
- Flexible/Remote work environment
- Company provided best-in-class WFH setup
- Professional Development program
- Birthdays off
- HSA/FSA programs available to maximize your tax savings
- Guaranteed Stock Options
- Paid parental leave to prioritize your family
- Unlimited PTO
- 2 days off each year to volunteer at a Charity of your choice
Company HQ
Sandy Springs, GA
Leadership
Doug Johnson
(CEO)Doug joined Consensus in 2023 as CEO. Prior to that, they were the CRO and President at G5.
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