Community, Influencer & Events Lead, Razer
REU
Gaming hardware and payment services
Posted today
Gaming hardware and payment services
1001+ employees
Posted today
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Bachelor’s degree (BA/BS) in a relevant discipline such as Marketing, Communications, Events Management, Business, or equivalent practical experience
- Minimum 5 years’ experience in events, influencer marketing, or community management, ideally within the gaming, consumer technology, or entertainment sector
- Proven track record managing large-scale B2C events (both online and offline) from concept through to post-event analysis
- Demonstrated experience building and operating influencer programmes with measurable ROI
- Experience managing and developing a team of direct reporters
- Experience managing agency relationships and multi-vendor project delivery
- Budget management experience
- Deep knowledge of the EMEA gaming landscape, esports ecosystem, and creator economy
- Excellent project management skills with the ability to run multiple concurrent workstreams to tight deadlines
- Strong analytical mindset; able to translate data into clear insights and executive-level reporting
- Outstanding written and verbal communication skills in English (mandatory); proficiency in a second EMEA language (French, German, Arabic, or similar) strongly preferred
- Highly collaborative with a proven ability to influence and build relationships across geographies and functions without direct authority
- Must be a gamer – authentic passion for gaming culture is essential
What the job involves
- The Community & Events Lead EMEA is accountable for building and executing Razer’s Community and event strategy while developing a high-impact influencer and creator ecosystem across the EMEA territory.
- Reporting directly to the Senior Marketing Director, EMEA, this role manages a team of three and works cross-functionally with global Brand, Product, and Commercial teams to drive measurable brand awareness, community engagement, and business growth aligned with Razer’s premium gaming DNA
- Build, manage, and continuously develop a tiered EMEA influencer and content creator pool spanning gaming, esports, lifestyle and tech verticals across YouTube, Twitch, TikTok, Instagram, and X (Twitter)
- Lead the Influencer Specialist in negotiating and managing influencer contracts, scoping deliverables, and ensuring brand-safe, on-brief content output
- Define and execute influencer campaign strategies for product launches, seasonal moments, and always-on brand awareness initiatives; present performance data and ROI analyses to senior stakeholders on a quarterly basis
- Develop an affiliate and seeding program that scales creator advocacy cost-effectively across priority EMEA markets
- Actively identify emerging talent and cultural trends across gaming and pop-culture to maintain Razer’s relevance with its core audience
- Own the EMEA events calendar, managing end-to-end delivery of Razer-hosted flagship events, major third-party gaming expos (e.g., Gamescom, EGX, Paris Games Week…), esports tournaments, and partner activations
- Define event objectives, KPIs, and success metrics in partnership with the Senior Marketing Director; deliver post-event performance reports with actionable insights
- Oversee all event logistics including venue procurement, production, A/V, talent management, on-site staffing, and health & safety compliance
- Develop and manage event budgets (typically €500K–€1.5M annually), ensuring accurate forecasting, cost control, and ROI accountability
- Identify and negotiate partnership and sponsorship opportunities to maximize brand visibility and co-investment at key regional events
- Lead the team’s Events Coordinator to ensure flawless on-the-ground execution for every activation, both online and offline
- Directly manage a team fostering a high-performance, collaborative team culture
- Set clear individual objectives aligned with departmental and business goals; conduct regular 1:1s, mid-year and annual performance reviews
- Identify skills gaps and development opportunities; support team members in building careers within Razer’s Marketing organization
- Champion diversity, inclusion, and psychological safety within the team and wider marketing function
- Manage external events agencies, creative production houses and influencer marketing platforms; own briefing, scoping, and quality assurance processes
- Serve as the primary EMEA point of contact for global influencer and events initiatives, representing regional requirements in global planning cycles
- Perform department administrative duties including budget, strategy, and budget reconciliation
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers; it not only manufactures innovative gaming tech but also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalogue of gaming hardware ranges from laptops to headsets to chairs, whereas its suite of software platform options brings in over 70 million users. The company is recognised as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(Founder & CEO)Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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