Senior Director of Demand Generation, Forward Networks
$220-260k
Mathematically-accurate network modeling
Job no longer available
Mathematically-accurate network modeling
201-500 employees
Job no longer available
$220-260k
201-500 employees
Company mission
To transform networks to be agile, predictable, and secure.
Role
Who you are
- 10+ years of experience in enterprise software marketing, including leadership of global demand generation, field marketing, or marketing operations
- Proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue impact
- Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization
- Demonstrated success partnering with sales to drive predictable growth
- Experience building and scaling demand generation engines in growth-stage environments
- Familiarity with enterprise software and SaaS business models, including how go-to-market, sales, and customer success motions intersect to drive adoption and revenue growth
- Excellent leadership, communication, and project management skills
- Familiarity with infrastructure, networking, or security markets preferred
- Bachelor’s degree required; advanced degree a plus
What the job involves
- We are seeking a Senior Director, Demand Generation to lead global programs that drive pipeline and revenue growth. This is a critical leadership role that combines creativity, strategy, and analytical depth
- You’ll build and scale a world-class demand engine across account-based marketing, field marketing, digital campaigns, and marketing operations—delivering measurable impact on pipeline performance and marketing- sourced revenue.
- This position reports to the Chief Marketing Officer
- Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth
- Design and execute integrated programs spanning digital, field, and account-based marketing to engage enterprise and government buyers across key segments
- Build and scale account-based marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts
- Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals
- Own marketing operations and attribution—establishing clear metrics, dashboards, and reporting to demonstrate marketing’s impact on the business
- Partner with sales, product marketing, and customer success to ensure full-funnel alignment and data-driven decision-making
- Drive continuous improvement in campaign performance through testing, optimization, and analytics
- Recruit, develop, and lead a high-performing demand generation team that scales with company growth
Our take
The rapid flow of data from inside and outside organisations has rendered top-down planning difficult, and often ineffective, especially in an enterprise network setting. Forward Networks provides a solution by creating digital twins of a company's network architecture so planners and developers can see how their activities will affect operations across the entire network.
Although digital twinning is relatively new, there is already intense competition for this space. Forward Networks has carved out a unique niche in focusing on enterprise networks rather than the organisation as a whole, a focus which is needed given the complexity of modern hybrid networks which can span several cloud environments.
In 2023, Forward Networks completed a Series D funding round led by MSD Partners, with participation from Goldman Sachs, one of its long-term customers. This investment has supported the business in further developing its product, expand the services available to its customers, and scaling its core team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
95% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2023
$50m
SERIES D
Oct 2019
$35m
SERIES C
Total funding: $112.5m
Company benefits
- We’re an agile team and early-stage company with plenty of opportunities to grow, as a company and as individuals.
- Every team member receives a compensation package that includes equity, so we can grow together.
- We offer top-grade insurance, with medical, dental, and vision benefits for you and your family.
- Vacations, holidays, family days. With no tracked time off, you can go as long as it’s okay with your manager.
Company HQ
Santa Clara, CA
Leadership
David Erickson
(Co-Founder & CEO)Was Director of Course Content and Instructor at SDN Academy, a Graduate Research Assistant at Stanford University and Member of Technical Staff at big switch networks.
Brandon Heller
(Co-Founder & CTO)Was Director of Course Content and Instructor at SDN Academy. Prior to that, they interned at Google, Hewlett-Packard and Emerson Motor Company.
Nikhil Handigol
(Co-Founder & Chief AI Officer)Was Director of Course Content and Instructor at SDN Academy, as well as a Member of Technical Staff at ON.Lab and Research Assistant at Stanford University.
Peyman Kazemian
(Co-Founder)Was Director of Course Content and Instructor at SDN Academy, and a Researcher and Teaching Assistant at Stanford University. Also in terned at Google and Ericsson.
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