Senior Performance Marketer, iwoca

• We’re looking for a Senior Performance Marketing Manager with at least 8 years of hands-on experience in paid search or paid social
• This role requires a strategic thinker who can take full ownership of our paid channels, driving growth through continuous testing and optimization
• You should bring a strong analytical mindset, with the ability to manage budgets effectively and make data-driven decisions to improve performance
• Collaboration is key, as you'll work closely with other teams and play an active role in mentoring junior performance marketing colleagues
• 5–8 years of solid experience in performance marketing with a proven track record of scaling Paid Search and Paid Social campaigns
• Deep strategic understanding of auction dynamics, bidding strategies, audience segmentation, and attribution models
• Excellent analytical skills and experience working with large datasets and visualization tools (e.g, Looker)
• Experience in planning and evaluating complex A/B tests
• Ability to think strategically while remaining hands-on in execution
• Fluency in German is required

Desirable

• Development and execution of the semi-annual channel strategy in alignment with overarching company objectives
• Responsibility for budget planning, forecasting, and achievement of performance targets (CLTV, ROAS)
• Design, prioritization, and evaluation of A/B tests to drive continuous performance improvements
• In-depth data analysis to identify growth opportunities and efficiency levers
• Full responsibility for campaign performance and the quality of weekly and monthly reporting
• Management and adjustment of bidding strategies (e.g. tROAS, tCPA) to maximize ROI
• Proactive campaign management based on performance data and strategic priorities
• You share your knowledge and learnings with the team and contribute significantly to enabling our juniors to develop continuously
• Close collaboration with other teams (SEO, CRM, Web, Design) to ensure a holistic marketing strategy
• Main point of contact for the concept and briefing of new creatives
• Regular communication of performance, learnings, and strategic plans to the team lead and other stakeholders
• Our marketing team is a blend of creative and data-driven experts
• You'll work alongside three content & organic specialists and our performance marketing lead with a shared mission: to build a world-class, in-house marketing function
• We are taking the reins from our external agency, and this role is key to that evolution
• Your focus will be on owning Paid Search, scaling our growing Paid Social activities, and experimenting across a diverse channel mix that includes direct mail, partnerships, and more