Communications Content Writer, Hootsuite
CA$78.4-109.8k
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$78.4-109.8k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- 5-8 years’ experience digital writing or ghostwriting experience in an agency, in-house marketing department, or freelance role, with a portfolio of engaging content on LinkedIn and other social media platforms. Journalism background preferred
- Expert familiarity with the nuances of LinkedIn thought-leadership writing and the ability to create content that resonates with Linkedin’s professional audience
- Demonstrated understanding of digital/social media writing frameworks, writing at top/mid/bottom of funnel
- Exceptional storytelling skills, capable of distilling complex ideas into concise and compelling narratives – both on social media and in presentation decks
- Must be able to translate corporate speak to humanspeak
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
- Accountability: holds self and others accountable to meet commitments
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- As a Communications Content Writer, you will play a pivotal role in shaping the executive thought leadership presence of our company executives and employees on LinkedIn and translating brand team narratives into corporate communication materials
- You will work hand-in-hand with our Brand and Communications teams to craft external-facing executive thought leadership, and internal/external facing executive presentation decks
- In this role, you will report to the Senior Manager, External Communications
- Develop insightful and thought-provoking social content that aligns with the executive team's vision and the brand's messaging
- Create concise and pithy posts that resonate with our target audience, showcasing a deep understanding of the viral elements that captivate LinkedIn users
- Employ best practices for writing hooks, post formatting, hashtags, mentions, and multimedia integration to enhance post visibility and engagement
- Work closely with our executive team to understand their perspectives, insights, and key messages, translating them into engaging narratives that reflect the brand's voice
- Create presentation decks and speaking notes for executive presentations in collaboration with our Corporate Communications team
- Stay abreast of industry trends, current events, and emerging topics to infuse timely and relevant content into corporate communications materials
- Monitor the performance of thought leadership posts, analyzing engagement metrics and user feedback to iterate and enhance future content strategies
- Leverage learnings from performance analysis to create an ever-evolving social strategy and give recommendations on how to strategically use and repurpose content to achieve goals (both follower growth, and inbound interest in DMs)
- Perform other duties as assigned
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company values
- Step Up - Show the world what it looks like to live and work by these guiding principles
- One Team - Make Hootsuite a place where we all feel safe, welcomed, valued, and empowered to do our best work together without compromising who we are
- Customer Obsessed - Focus relentlessly on helping our customers succeed
- Go Fast, Be Agile - Widen our competitive advantage by committing to speed and simplicity over perfection and complexity
- Play to Win - Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders
- Neighbors and Allies - Give back to our communities and be an ally
Company HQ
South Main, Vancouver, BC
Articles
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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