Growth Marketing Lead, Ecoplanet
Offers VSOP
Helping SMEs navigate sustainability regulations
Open for applications
Helping SMEs navigate sustainability regulations
21-100 employees
Open for applications
Offers VSOP
21-100 employees
Company mission
To make SMEs independent & ensure compliance with the European Green Deal.
Role
Who you are
- To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus
- Strong track record in Growth (not necessarily classic marketing)
- Deep understanding of startup dynamics, prioritization, and hypothesis testing
- Highly pragmatic, impact-driven, and decisive
- Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area
- Proven leadership mindset with a strong focus on team development
Desirable
- Hands-on interest in and experience with AI in growth and marketing
- Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
- Understanding of SEO/GEO and AI-driven search trends
- Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
- Energy sector knowledge is a big plus
What the job involves
- We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine
- As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders
- You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth
- This is a high growth, high impact role with a team who values ownership, impact and cares deeply
- Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
- Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
- Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
- Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
- Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
- Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
- Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
- Embed AI into the daily operating system of the growth team, not just as isolated experiments
- Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
- Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress
- You’ll create content for German speaking audiences - from long-form articles to webinars and live discussions
Our take
As companies and individuals around the globe aim to be more sustainable, many small to medium-sized enterprises struggle to meet sustainability regulations as they often lack the time and teams needed to manage and optimise the energy consumption from their daily operations.
Ecoplanet supports SMEs throughout the energy transition process, providing access to a comprehensive operating system that uses smart meter data to manage the internal, production, and supply consumption of its clients. This enables customers to save time and money while making a meaningful impact on the environment.
The young company’s highly scalable, plug-and-play software empowers positive changes in day-to-day business operations as it enables industrial companies to play a leading role in the energy transition. Following a successful Series A funding round – led by HV Capital – Ecoplanet’s innovative approach has the company well-positioned to see growth within the increasingly complex energy market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2025
$18.9m
SERIES A
Apr 2024
$4.2m
EARLY VC
Total funding: $26.2m
Company benefits
- Equity package
- Opportunity to work with a talented and passionate team
- Chance to make a significant impact on a rapidly growing startup
- Fast-paced and exciting work environment
- Office in the heart of Munich
Company HQ
Schwabing-Freimann, Munich, Germany
Leadership
Maximilian Dekorsy
(Co-Founder)Founder & former CEO of MXD Consulting. Previously worked at the Boston Consulting Group as a Consultant & Associate.
Dr. Henry Keppler
(Co-Founder)Former Engagement Manager at McKinsey & Company and worked at Rocket Internet in Global Venture Development.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Ecoplanet