Growth Marketing Lead, ecoplanet
Offers VSOP
Lowest energy prices & innovative energy management for German SMEs
Job no longer available
Lowest energy prices & innovative energy management for German SMEs
101-200 employees
Job no longer available
Offers VSOP
101-200 employees
Company mission
To permanently reduce costs, increase efficiency and create genuine independence.
Role
Who you are
- To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus
- Strong track record in Growth (not necessarily classic marketing)
- Deep understanding of startup dynamics, prioritization, and hypothesis testing
- Highly pragmatic, impact-driven, and decisive
- Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area
- Proven leadership mindset with a strong focus on team development
Desirable
- Hands-on interest in and experience with AI in growth and marketing
- Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
- Understanding of SEO/GEO and AI-driven search trends
- Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
- Energy sector knowledge is a big plus
What the job involves
- We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine
- As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders
- You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth
- This is a high growth, high impact role with a team who values ownership, impact and cares deeply
- Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
- Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
- Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
- Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
- Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
- Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
- Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
- Embed AI into the daily operating system of the growth team, not just as isolated experiments
- Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
- Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress
- You’ll create content for German speaking audiences - from long-form articles to webinars and live discussions
Our take
As companies and individuals around the globe aim to be more sustainable, many small to medium-sized enterprises struggle to meet sustainability regulations as they often lack the time and teams needed to manage and optimise the energy consumption from their daily operations.
Munich-based ecoplanet supports SMEs throughout the energy transition process, providing access to a comprehensive operating system that uses smart meter data to manage the internal, production, and supply consumption of its clients. This enables customers to save time and money while making a meaningful impact on the environment.
The young company’s highly scalable, plug-and-play software empowers positive changes in day-to-day business operations as it enables industrial companies to play a leading role in the energy transition. Following a successful Series A funding round, ecoplanet’s innovative approach has the company well-positioned to see growth within the increasingly complex energy market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2025
$18.9m
SERIES A
Apr 2024
$4.2m
EARLY VC
Total funding: $26.2m
Company benefits
- Offices in Munich & Berlin - or work remotely
- Competitive salary (incl. bonus & VSOP)
- Quarterly onsite & offsite events
- Flexibility, personal responsibility and full ownership
- Job bike, Wellpass and other benefits
Company HQ
Maxvorstadt, Munich, Germany
Leadership
Maximilian Dekorsy
(Co-Founder & Co-CEO)Maximilian graduated from the University of St. Andrews witha MSc in Finance and Management. Prior to co-founding ecoplanet in 2022, Maximilian founded MXD Consulting, where he served as the CEO for 3 years. He also spent 3 years at Boston Consulting Group as an Associate then Consultant.
Dr. Henry Keppler
(Co-Founder & Co-CEO)Henry is also an Energy Auditor for the German Energy Agency. Previously, he was an Engagement Manager at McKinsey & Company, a role he held for over 5 years.
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