Lifecycle and Community Marketing Associate, HopSkipDrive
$70-81k
Salary applicable for candidates based in Los Angeles, CA, other locations may vary + Equity stock options
More information about location
Safe youth transportation solution
Job no longer available
Safe youth transportation solution
501-1000 employees
Job no longer available
$70-81k
Salary applicable for candidates based in Los Angeles, CA, other locations may vary + Equity stock options
More information about location
501-1000 employees
Company mission
To create opportunity for all through mobility.
Role
Who you are
- Be highly organized with strong project management skills to execute campaigns and initiatives efficiently
- Have excellent written and verbal communication skills for engaging with internal teams and external audiences
- Thrive in a fast-paced environment and demonstrate adaptability to changing priorities
- Be proactive in identifying and implementing process improvements
- Have a data-driven mindset, leveraging insights to optimize marketing strategies
- Demonstrate empathy and a customer-first approach in all communications
- Have experience with marketing technology tools like Iterable (preferred), Braze.io, or HubSpot
- Have experience with project management tools like Asana, ClickUp, or Monday.com
- Be motivated by HopSkipDrive’s mission and embody the company’s core values
What the job involves
- The Lifecycle and Community Marketing Associate will play a key role in both the Lifecycle Marketing and CareDriver Community Engagement teams, helping to foster a strong sense of community while also driving CareDriver growth, engagement and retention
- Through customized communication campaigns, community programs, and incentives, this role will ensure that CareDrivers feel informed, engaged, and supported
- The Lifecycle and Community Marketing Associate will support the CareDriver community by:
- Developing and executing multi-channel marketing campaigns (email, SMS, push notifications, web, and social media) to drive engagement and retention
- Managing communications and resources for the CareDriver community engagement programs, such as the mentorship program, third party partnerships and more
- Supporting and optimizing incentive programs to enhance CareDriver engagement
- Writing and curating content for social media, website newsfeeds, and direct communication channels
- Conducting A/B testing to improve key lifecycle metrics and engagement strategies
- Tracking budgets and issuing payments related to CareDriver community engagement programs
- Partnering with Growth Marketing team members to analyze data and uncover insights to refine marketing strategies
- Collaborating cross-functionally to align community-building and lifecycle marketing initiatives with broader company objectives
- The Lifecycle and Community Marketing Associate will be the primary point of contact for initiatives and programs related to the CareDriver community
Our take
Across the US, school transportation is under pressure as driver shortages, budget cuts, and rigid bus routes are making it harder for students to get to school safely and on time. This has opened the door for smaller vehicles and ride-hailing services to step in and support those students who don't fit neatly into traditional routes. HopSkipDrive has grown within this space, offering a flexible alternative that helps schools fill these gaps.
HopSkipDrive connects children with carefully vetted caregivers (often grandparents, nurses or childcare professionals) who then provide reliable rides when buses or public transport fall short. Operating in 21 states and supporting over 13,000 schools, the service has certainly eased commutes for many families.
And now the company is focused on strengthening its impact with technology and innovation. With its RouteWise AI platform, it helps districts cut costs, improve efficiency and manage driver shortages, all while new safety modules and AI-driven planning tools continue to raise industry standards. With these advancements and a growing network of partners, the company is ready to keep shaping a more flexible future for school transportation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$37m
SERIES D
Aug 2021
$25m
SERIES C
Total funding: $107m
Company benefits
- Medical, Dental & Vision
- Health Spending Account
- Mental Health Resources
- Employee Assistance Program
- Short- & Long-Term Disability Insurance
- Paid Parental Leave
- 401K Plan
- Company Ownership/Equity
- Medical & Dependent Care FSA
- Travel Insurance
- Supplemental Legal
- Fully Remote Work Option
- Flexible Time Off
- 11 Annual Paid Holidays
- Week Closure at End of Year
- Sick Time Off for You and Family
- Home Internet Reimbursement
- Professional Development & Learning Stipend
- Remote & In-Person Quarterly Team Events
- Internal Rewards & Recognition Program
- Employee Referral Bonuses
Company HQ
Little Tokyo, Los Angeles, CA
Leadership
Joanna McFarland
(Co-Founder & CEO)Former Board Member at the Marketplace Industry Association and LA Tech.org.
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