Director of Customer Marketing, MagicSchool AI

• Experience in building and managing a customer marketing team with consistently high-output in a growing SaaS Business
• Deep empathy for educators and school leaders, with the ability to craft campaigns that meets their evolving needs that improve retention, drive expansion, and build loyalty
• Deep experience building and managing community, ambassador, or advocacy programs with measurable success
• Data-driven mindset with ability to analyze customer engagement metrics and optimize accordingly
• Strong project management skills with the ability to manage multiple initiatives and stakeholders across teams
• 7+ years of experience in customer marketing, lifecycle marketing, or community/content roles within an EdTech company
• Strong writing and content development skills across channels and formats
• Excellent cross-functional collaboration skills, especially with CX, Product, and Brand

Desirable

• As Director of Customer Marketing, you and your team will own the post-user marketing journey - from onboarding through retention, expansion, and advocacy
• You’ll develop and scale programs that turn K–12 customers into power users and brand evangelists
• This role is equal parts strategy and execution - combining lifecycle marketing, community leadership, one-to-many customer education, and content development to deliver unforgettable experiences that deepen impact and extend customer lifetime value
• You’ll partner across customer experience (CX), professional development, product management and marketing to ensure our customers feel supported, empowered, and celebrated—every step of the way
• You’ll be the architect of MagicSchool’s one-to-many customer education strategy—owning the vision, execution, and growth of our certification courses, micro-credentialing pathways, and customer education series
• These programs go beyond training; they are a core part of how we scale product knowledge, deepen educator engagement, and generate viral momentum across districts
• This is done in tight coordination with our Customer Education team, who support our district partners in 1:1 education and training
• Design and evolve self-paced certification and micro-learning content to empower and activate educators
• Own and grow flagship programs (e.g. Academy, MagicStudent Webinars) in partnership with Product, CX, and Marketing to drive engagement and retention
• Lead and scale our Pioneer/Ambassador Programs to build strong communities of practice
• Develop and operationalize customer reference, referral, and testimonial programs (e.g. G2 reviews, quotes, case study sourcing)
• Launch campaigns that recognize and reward high-value educators (e.g. awards, spotlights, loyalty initiatives)
• Develop onboarding and retention resources including guides, FAQs, one-pagers, and self-service support content tailored to different K–12 personas
• Manage updates and improvements to Help Center and Resource Hubs in collaboration with CX and Product Marketing
• Create, manage, and distribute customer content (e.g. newsletters, one-pagers, tips, FAQs, case studies, support docs, onboarding guides) to drive product adoption and client self-sufficiency
• Partner with CX, product management, product marketing & growth marketing to build and optimize email nurturing and/or triggers for engagement, usage health, and upsell readiness
• Support Cx team in building segmented outreach campaigns for account-specific or segment-specific moments—e.g. pre-renewal playbooks, new leader onboarding, school year kickoff
• Cultivate vibrant user communities through events, discussion groups, and digital engagement (e.g. Pioneers, webinars, office hours)
• Foster peer-to-peer learning and idea exchange among users via online forums, success stories, and spotlight features

• Please note that applications for this position will be accepted until 8/10/25 - applications received after this date will be reviewed on an intermittent basis