Senior Director of Product Trials Experience, Qlik
$193.7-255k
Eligible for a bonus of 25% under the Company’s corporate bonus plan. Salary based on location
AI powered data integration, quality, & analytics solutions
Be an early applicant
AI powered data integration, quality, & analytics solutions
1001+ employees
Be an early applicant
$193.7-255k
Eligible for a bonus of 25% under the Company’s corporate bonus plan. Salary based on location
1001+ employees
Company mission
To be the best at enabling our customers to use data, analytics, and AI to create value by solving their and the world's greatest challenges.
Role
Who you are
- Bachelor’s degree in business, marketing, or a related field; advanced degree preferred
- 10-15 years of experience in product management, customer experience, or digital marketing, preferably with experience in trial or demo programs for SaaS or technology products
- Proven experience in cross-functional leadership, with familiarity with product-led growth strategies and experience in performance marketing or customer engagement preferred
- Strong analytical skills with experience in A/B testing, data-driven optimization, and performance measurement
- Excellent communication, project management, and team leadership skills
What the job involves
- The Senior Director, Product Trial Experience, is a strategic leader responsible for designing and managing our product trial and evaluation (eval) program required to achieve business objectives
- The trial program will enhance customer engagement, accelerate product adoption, and drive best in class conversion rates
- This individual will also oversee a small team focused on trial marketing, performance analysis, and project management, and work with technical, sales, and operational partners to ensure a cohesive, impactful trial experience
- Develop and Own the Trial and Eval Experience Strategy: Design and lead the end-to-end strategy for product trials and evals, creating journeys that showcase product value, deepen user engagement, and drive business outcomes
- Deliver the requisite number of trials required to achieve Qlik’s business objectives
- Enhance Customer Engagement: Leverage insights, analytics, and customer feedback to continuously refine the trial and eval experiences, ensuring they align with evolving customer needs and expectations
- Performance Optimization: Oversee trial and eval performance, using data-driven insights to identify areas for improvement and drive ongoing optimization, including A/B testing and other performance analyses
- Product Management: Collaborate with Business Units to align trial with the product roadmap, user design, focusing on delivering an intuitive experience that drives engagement and conversion
- Product Marketing: Work with Product Marketing to create targeted messaging and value-driven content that highlights key product benefits throughout the trial and eval experience
- IT & Technical Support: Partner with IT and our foundational product areas to ensure trial and eval infrastructure meets technical requirements, operates reliably, and provides a seamless user experience; includes overseeing integration of new product features into the trial platform
- BDRs, Sales, and Partner Teams: Coordinate with sales and partner teams to ensure the lead qualification and handoff process for trials is smooth for prospects / customers and optimized for conversion
- Sales Ops and Finance: Ensure the payment process at the end of trial and eval aligns with the company’s selling motions and finance best practices across sales and partner deals. Verify that data is captured correctly to be used and actioned on by these teams
- Customer Success: Coordinate with Customer Success to support smooth transitions from trial conversion to full adoption
- Marketing Operations: Collaborate with Marketing Operations to automate key touchpoints, build out trigger-based nurture streams, and improve trial lead qualification and effectiveness
- Team Oversight: Manage a small team, including a project manager, performance analyst, and trial marketing manager, focusing on performance optimization, messaging, and operational improvements to support growth
- Drive Project Execution: Work closely with team members to execute trial and eval strategy, ensuring all initiatives are completed on time, within scope, and aligned with broader organizational goals
- Metrics-Driven Decision Making: Track and report on key performance metrics, providing regular updates to senior leadership and making strategic adjustments based on data insights
- Conversion: Monitor and report on conversion metrics from trial and eval initiation to revenue, identifying opportunities for optimization at each stage of the user journey to ensure alignment with revenue goals
- Customer Insights: Utilize user data, feedback loops, and analytics to drive continuous improvements in trial experience, including creating feedback mechanisms for ongoing learning
Our take
As more organizations seek out more robust tools and capabilities to visualize and better understand data, the analytics and business intelligence market landscape has continued to grow. Qlik is a self-service BI software company that offers real-time data integration and analytics solutions.
The company’s suite of products closes the gap between data, insights, and action. With offerings including Qlik Cloud (the only cloud platform built for Active Intelligence), the company has amassed 38,000+ customers and partnerships worldwide, including Lloyds, Paypal, NHS, Sephora, UiPath, and more.
The unicorn company has continued to adapt and innovate to the changing demands of the market. It has continually released new products to cover analytics across a range of industries, unveiling new integrations for customers to use the platform on the cloud of their choice. This means that Qlik is well-positioned to see continued success and global growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (1 round)
Dec 2004
$12.5m
SERIES A
Total funding: $12.5m
Company benefits
- Top-notch employee benefits: Insurance to take care of you and your family’s financial, physical and mental well-being
- Flexible working: A truly flexible approach to working - we are big believers in the work-life balance
- Opportunities to grow: Something new to be learned every day, from our fast-paced, buzzing tech environment to a variety of on-the-job experiences
Company values
- We make an impact - Driving positive change for our employees, customers, partners, and society as a whole
- We take ownership - Working smart, holding each other accountable, and delivering quality outcomes
- We are genuine - Creating trusted relationships through authenticity, integrity, and respect
- We lead with innovation - Embracing a growth mindset that captures our vision
- We succeed together - Achieving our objectives as one collaborative, diverse, and inclusive team
Company HQ
Upper Merion Township, King of Prussia, PA
Articles
Leadership
Mike Capone
(CEO, not founder)Current Member Board Of Directors at Greenphire and Dynatrace, previously Member Board Of Directors at Ellie Mae. Former COO at Medidata Solutions, and worked at ADP in a variety of roles, including Head of Product Development & Chief Information Officer.
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