Senior Account-Based Marketing Manager, Wrapbook
$110.4-150.4k
US salary range dependent on candidate location. CA$110.4K – CA$150.4K
Media production payroll & insurance solution
Be an early applicant
Media production payroll & insurance solution
201-500 employees
Be an early applicant
$110.4-150.4k
US salary range dependent on candidate location. CA$110.4K – CA$150.4K
201-500 employees
Company mission
Wrapbook's mission is to make the lives of those working in production better.
Role
Who you are
- The ideal candidate will have a proven track record in demand generation roles, ideally within mid- to late-stage B2B tech startups targeting mid-market and Enterprise customers
- You're highly analytical, creative, and comfortable executing complex buying motions focused on clearly defined target accounts
- You thrive when collaborating cross-functionally, bringing a creative and data-driven approach to personalized campaigns
- 4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
- Dedicated experience executing high-impact, high-touch ABM campaigns
- Comfort using first and third-party intent data to inform account strategies
- Strong analytical skills and comfort monitoring and reporting on performance metrics
- Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
- Highly collaborative, effective communication skills, and the ability to translate insights into action
- Tech Stack:
- Salesforce
- Marketo, Hubspot or similar marketing automation platform
- 6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required
What the job involves
- We’re looking for a skilled Senior Account-Based Marketing Manager to join Wrapbook’s growing Marketing team
- Reporting to the Director of Demand Generation, you'll play a critical role in developing and executing strategic marketing initiatives designed to generate high-quality pipeline and accelerate revenue growth through targeted, multi-channel ABM campaigns within a defined segment
- Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals
- Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod)
- Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline
- Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging
- Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders
- Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging
- Assist in optimizing ABM budget to ensure maximum ROI
Our take
Payroll systems for the production industry are long outdated, with the vast majority of administration still being completed manually, in person, and on paper. This forces cast and crew members to loose many hours in unpaid work and drives up production costs.
Wrapbook's app helps cast and crew complete onboarding, submit timecards and track payments. It offers touch and face ID and helps users track various filings as they pass through the system. Its position as one of the country’s only entertainment-compliant companies of its kind has given it a strong head start in its field.
The company's product is used by well-known production companies such as CollegeHumor, Creative Blood and JN, and serves over 1,000 companies in total. In 2021, commitments from new and existing investors boosted Wrapbook’s valuation to $1 billion, earning it unicorn status. With this funding, it has continued to bolster its payroll platform and workforce to best support the needs of production companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
230% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2024
$20m
LATE VC
Nov 2021
$100m
SERIES B
Total funding: $150.4m
Company benefits
- Health & Benefits - choose from several customizable plans, including vision and dental
- Minimum Time Off - Everyone is encouraged to take at least 3 weeks off annually
- 401K & RRSP
- Work Remotely
- IT Setup for Your Home
- Lifestyle Perks - Wrapbook employees get a monthly stipend to treat themselves
- Stock Options
- Parental Leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Cameron Woodward
(Co-Founder)Director of Interactive Marketing at Invisible Children. Next, Co-founded and Executive produced Sprinkle Lab for 8 years. Went on to Found and serve as CEO of Film Casualty Insurance Agency.
Naysawn Naji
(Co-Founder)Early career as a Programmer at McGill University. Became a Software Developer at Xiphos Technologies. For over 4 years was Program Manager at Microsoft. Founded artSumo.com. For 5 years was CTO of Grupo Regalii.
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