Content Marketing Manager, Mudflap
$90-120k
Fuel discounts for truck drivers
Be an early applicant
Fuel discounts for truck drivers
101-200 employees
Be an early applicant
$90-120k
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- 3+ years of experience in copywriting, content marketing, or brand storytelling, ideally in a B2B or blue-collar industry
- Proven ability to write in a brand voice that aligns with a specific customer base (bonus if you have experience writing for industries like trucking, logistics, transportation, or fleet management!)
- Strong portfolio showcasing persuasive ad copy, website content, email campaigns, and engaging social media writing
- Experience crafting high-converting messaging for landing pages, ad campaigns, and email sequences
- Ability to adapt messaging based on audience insights, customer behavior, and brand positioning
- A deep respect for and ability to connect with blue-collar audiences, using language that is straightforward, clear, and engaging—without feeling forced or overly polished
- Excellent collaboration skills, with the ability to work cross-functionally to ensure messaging is aligned across departments
- Familiarity with SEO best practices to optimize website and blog content
- Here are the core values that we believe in and look for in new teammates:
- Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
- Make it Count: Act like an owner by focusing on the impact of your work
- Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
- Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
- Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible
What the job involves
- Mudflap is looking for a talented and brand-driven Copywriter & Content Marketing Manager who can craft compelling, audience-specific content that speaks directly to the needs, challenges, and aspirations of truck drivers, fleet managers, and the broader trucking community
- This role is all about writing with purpose, clarity, and impact—whether it’s crafting persuasive ad copy, engaging social media posts, high-converting emails, or storytelling-driven blog content
- Your ability to immerse yourself in the voice, tone, and world of truckers and fleet operators will be essential in creating content that feels authentic, relatable, and deeply resonant
- You’ll work closely with marketing, product, and customer-facing teams to develop copy that not only reflects Mudflap’s brand identity but also speaks the language of our customers—helping them feel seen, understood, and valued
- Develop a deep understanding of our audience — truck drivers and fleet managers — and write in a tone that builds connection and trust
- Craft clear, engaging, and persuasive copy for a variety of channels, including website pages, email marketing, social media, digital ads, landing pages, and product descriptions
- Capture and refine Mudflap’s unique brand voice, ensuring consistency across all written communications
- Translate complex ideas and product features into simple, compelling messaging that resonates with our customers
- Write high-converting ad copy for paid campaigns across Google, Meta, and other advertising platforms
- Create compelling storytelling-driven blog content that showcases the lives and challenges of truckers while positioning Mudflap as a trusted partner
- Develop thought leadership and sales enablement assets (e.g. , whitepapers, case studies) to position Mudflap as an industry leader
- Work cross-functionally with product, sales, and customer success teams to craft messaging that aligns with business goals
- Continuously refine and test messaging, using customer feedback and engagement data to optimize content for impact
- Stay ahead of industry trends to identify content opportunities and drive innovation
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company values
- Put Customers First: We put our customers and partners at the center of everything we do
- Be Curious: Have a learning mindset. Ask, wonder, dig, investigate. Share the joy of discovery
- Sweat The Details: We create magical experiences by obsessing over every detail
- Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching
- Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates
- Own It: Show up prepared, be present, and make it count
Company HQ
Palo Alto, CA
Articles
Leadership
Sharon Yapp
(Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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