Marketing Manager, Smarsh
EMEA & APAC
+ Bonus and stock options
3 days a week in office
Cloud-based archiving and compliance solutions
Be an early applicant
Cloud-based archiving and compliance solutions
1001+ employees
Be an early applicant
+ Bonus and stock options
3 days a week in office
1001+ employees
Company mission
To enable customers to take advantage of the latest communication and collaboration tools, while staying ahead of compliance risk.
Role
Who you are
- Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) preferred
- 7–10 years of progressive experience in B2B marketing, with a focus on global campaign planning and execution
- Experience in managing cross-functional projects and leading in a matrixed, international environment
- Strong understanding of integrated marketing strategies across channels including digital, events, and ABM
- Excellent communication and collaboration skills, with the ability to influence at all levels of the organization
- Data-driven mindset with experience in campaign measurement and marketing analytics
- Ability to manage multiple priorities in a fast-paced, global environment
- Experience working with marketing tools and platforms such as Salesforce, Marketo (or other MAPs), Google Analytics, and project management tools like Asana or Monday.com
- Background in SaaS, fintech, cybersecurity, or other fast-growing B2B industries
- Familiarity with multi-language, multi-region marketing execution
- Experience working closely with regional field teams and sales leaders across EMEA, APAC, and North America
What the job involves
- The Global Marketing Manager plays a pivotal role in developing and executing global marketing strategies that support the company's growth across regions and business units. This individual will lead cross-functional marketing initiatives, manage global campaign rollouts, and ensure consistent brand messaging and performance across markets. Operating at the P4 level, the Global Marketing Manager is expected to demonstrate strategic thinking, strong project leadership, and deep marketing expertise, while influencing across functions and time zones
- Global Strategy Development: Develop and execute global go-to-market strategies in partnership with product, regional, and digital marketing teams
- Campaign Management: Lead the planning, execution, and measurement of integrated global marketing campaigns across digital, social, content, and events channels
- Regional Enablement: Work closely with regional marketing leads to ensure global campaigns are adapted and activated locally with relevant assets, messaging, and timing
- Brand Governance: Ensure global brand consistency while supporting local market needs, acting as a brand ambassador across all materials and touchpoints
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, Communications, Sales Enablement, and Customer Marketing to align strategies and share best practices globally
- Performance Analytics: Define KPIs and success metrics for global campaigns; collaborate with Marketing Operations and Analytics teams to evaluate campaign effectiveness and optimize efforts
- Content Leadership: Manage the development of global content that supports campaign and product launches, including value propositions, landing pages, email nurture streams, and sales collateral
- Market Insights: Leverage market research and customer insights to inform positioning, messaging, and campaign strategies
- Budget Management: Track and manage global marketing budgets and vendor relationships to ensure ROI and cost-efficiency
- Other duties as assigned
Salary benchmarks
Our take
The emergence of new digital communication technologies provides businesses with a great opportunity for growth. But regulated businesses need to ensure they carry out communications monitoring, archiving, and compliance to stay on the right side of regulators. This can be difficult to do with new tech - to the extent that some businesses are hesitant to adopt it at all.
Of course, there’s a substantial appetite for ways to get around this obstacle and therefore reap the business benefits of modern comms. Smarsh provides just that, with its suite of archive, storage, and monitoring tools. In the two decades since its founding, the platform has netted over 6,500 clients including top worldwide banks, brokerage firms, insurers, registered investment advisors, and state and local government agencies in the US.
This puts Smarsh in a formidable position going forward. The issue the company addresses is only getting more acute as the volume of communications increases, more tech is brought to market, and the hybrid work model pushes more communications online. Smarsh’s extensive, top-tier global reach will help it field this growing market opportunity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (2 rounds)
May 2015
$28m
LATE VC
Sep 2007
$15.6m
LATE VC
Total funding: $43.6m
Company benefits
- Healthcare insurance: We provide medical, dental and vision insurance and a flexible spending account that allows you to set aside pre-tax dollars to pay for eligible out-of-pocket expenses
- Personal time off: A healthy work-life balance is critical to your success at the office. Smarsh offers a "take-what-you-need" time off policy as well as flexible work arrangements
- Recognition: We're big on kudos for a job well done. Our employee recognition program enables co-workers to nominate their peers who best embody our core values for recognition
- Life and disability insurance: Fully paid life and disability insurance coverage is provided from the day you start your job
- Wellness program: You're happier when you're healthier. So we reimburse a portion of employees' monthly health club expenses
- Retirement savings: We match a percentage of your retirement savings contributions. Smarsh employer match invests immediately, so it's yours from day one
- Sabbatical: The Smarsh sabbatical program provides a time to recharge, study or simply a time to do something you are passionate about away from the workplace. Employees are eligible after six years of service
- Giving back: Through our community partnership program, Full Circle, employees make a positive difference and receive paid time off for Full Circle activities so they can support the organizations that matter most to them
- Employee assistance program: We offer free and confidential assessments, short-term counseling, referrals and follow-up services to employees for personal or work-related issues to support their mental and emotional well-being
- Cellphones: To support our mobile and geographically dispersed workforce, we offer corporate cellular plan discounts with both AT&T and T-Mobile
- Getting here and home: Biking and taking public transit to work is not only cool but a smart and green thing to do. Smarsh proudly reimburses for monthly transit costs and biking expenses
- Parental leave: We want to support our colleagues who are starting a family. Smarsh offers paid leave to help you welcome your new bundle(s) of joy into the world
Company HQ
Portland Downtown, Portland, OR
Leadership
Stephen Marsh
(Founder)Previously worked on capital market systems at Fidelity Investments, and then moved to a Senior Product Manager role at CCBN. They are also a board member at The Wild, Asset Compliance Inc., and ComplySci.
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