Product Marketing Manager, NewsBreak
ESP
$125-220k
3+ days a week in office (Mountain View, CA)
Local breaking news app
Job no longer available
Local breaking news app
201-500 employees
Job no longer available
$125-220k
3+ days a week in office (Mountain View, CA)
201-500 employees
Company mission
To connect and empower local users, local content creators, and local businesses at scale, with the goal of helping people everywhere live safer, more vibrant, more truly connected lives.
Role
Who you are
- 3+ years of direct experience in a Product Marketing role, ideally in a B2B SaaS, MarTech, or Growth-focused environment
- Exceptional Storyteller: Proven ability to simplify complex technology into clear, customer-centric narratives and produce high-quality written content that drives action
- Customer Obsession: A natural curiosity and ability to conduct deep customer research and translate findings into product strategy and clear marketing action
- Collaboration and Influence: Experience working closely with Product Management and Growth/Sales teams to drive a unified commercial outcome
- Experience in the ESP, Creator Economy, or AI tools space is a significant plus
- Fluency with marketing technologies and CRMs (e.g., HubSpot, Salesforce, Amplitude)
What the job involves
- Aigeon.ai is an exciting, key new product incubated by NewsBreak, the leading platform for local news and information with over 40 million users across America. Aigeon is building the next-generation Email Service Provider (ESP) SaaS, leveraging AI to simplify newsletter creation, audience growth, and monetization
- As our first Product Marketing Manager, you will be the definitive voice of the customer and the product
- You will own the entire product narrative, from deep customer insight to differentiated market positioning and compelling product storytelling
- Your work is central to ensuring that our product is built for the right audience and is communicated in a way that resonates and converts—partnering directly with the GTM Manager to turn our narrative into scalable revenue
- 1. Customer & Market Insights
- Persona and ICP Deep Dive: Become the expert on our target users (newsletter creators, content entrepreneurs), establishing detailed buyer personas, understanding their pain points, and mapping their decision journey
- Competitive Intelligence: Maintain a deep and constant pulse on the competitive landscape (e.g., beehiiv pricing, Substack features), providing actionable positioning and competitive intelligence to the GTM and leadership teams
- 2. Positioning, Messaging, & Content Storytelling
- Product Messaging: Develop clear, compelling, and differentiated core messaging and value propositions for the aigeon.ai platform and key features, focusing on translating complex AI technology into tangible user benefits
- Product Content: Own and create core customer-facing marketing assets, including website copy, feature pages, compelling product demos, case studies, and key narrative content that drives interest and education
- Pricing: Collaborate with the Senior GTM Manager and leadership to define and optimize the pricing tiers, ensuring it maximizes perceived value and aligns with customer segmentation
- 3. Product Launch & Internal Enablement
- Go-to-Market Readiness: Own the marketing and narrative execution for all new features and product launches. Define the target audience, create all launch communication (internal and external), and ensure the message is delivered flawlessly
- Sales Enablement: Develop and maintain the foundational sales and business development enablement materials—including pitch decks, talk tracks, objection handling guides, and internal training sessions—to ensure the GTM team is fully equipped and aligned on the product's value
- Lifecycle Messaging: Define the messaging and user communication strategy for product adoption and retention campaigns across email and in-app channels, partnering with the GTM team on execution
Our take
News aggregation apps often focus on big global stories, but local news can easily get buried. NewsBreak exists to change this situation, using an AI-powered aggregator to connect readers with content creators who report on matters a little closer to home.
NewsBreak stands out with its focus on local news, which is beneficial for users who are looking for more relevant content than can be served by national and global publishers, and with smaller scale press companies which have been suffering financially for decades.
This focus seems to have paid off: NewsBreak has over 50 million users across the US and its app has topped the US Apple App Store and Google Play repeatedly. What's more, it was voted one of the world's Best Workplaces for Innovators by Fast Company in 2025. If uptake and laurels continue, the company stands to grow substantially while helping reinvigorate a struggling and vital industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2021
$115m
SERIES C
Sep 2019
$14.8m
SERIES B
Total funding: $139.8m
Company benefits
- Work from home opportunities
- Health, dental, and vision care for you and your family
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefit programs
- Team activity budget
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Zheng
(Founder & CEO)Having undertaken a PhD at the University at Buffalo, Jeff spent over 7 years at Yahoo!, prior to founding Yidianzixun, where he worked as CEO. He left this role in April 2015 to found NewsBreak, serving as CEO since.
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