Performance Marketing Lead, Runna

• 5+ years of experience in performance marketing, with expert knowledge of paid social platforms such as Meta and TikTok
• Proven experience managing 7-figure monthly budgets to drive profitable growth
• Strong analytical skills, with a deep understanding of KPIs such as ROAS and CAC/LTV
• Experience with AppsFlyer or another MMP and a solid understanding of SKAN, MMP, and SRN attribution models
• Demonstrated ability to lead and inspire teams, providing mentorship and guidance
• Excellent communication skills, with the ability to simplify and present data-driven insights to various stakeholders

Desirable

• You’ll join the Performance Marketing Team after a period of rapid growth and scale
• We are responsible for driving discovery and profitable new user acquisition
• Your role will be to review how we’re operating today, bring fresh ideas and help elevate our approach
• We’re hiring a Performance Marketing Lead to take our growth to the next level
• You’ll directly own and scale our largest channel, Meta, while shaping the strategy across all paid social
• This role is about more than just execution — you’ll review and challenge how we do things today, bring fresh ideas, and establish the foundations to scale smarter
• Working closely with creative, product, and data teams, you’ll drive profitable subscriber growth, unlock new channels, and ensure our performance marketing stays ahead of the curve
• Own and execute Meta campaigns end-to-end, maximising ROI while meeting CAC targets
• Oversee all global paid social campaigns, identifying if issues are driven by CVR shifts or auction/platform dynamics, and guide channel managers to investigate further
• Support the global expansion of paid social campaigns into local languages
• Monitor dashboards daily to catch issues early and diagnose whether shifts stem from CVR changes or auction/platform dynamics
• Lead the incrementality and measurement roadmaps to define how performance is tested, validated and scaled
• Work with the Creative Lead to forecast and prioritise asset production (e.g. iterations vs
• New concepts, statics vs UGC vs
• Animation) to ensure the right volume of deliverables for BAU campaigns
• Revise our creative testing process on Meta, driving higher win and scale rates by closing the feedback loop with the creative team
• Mentor the Paid Social Manager, while helping to shape the wider performance marketing team goals

• Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:
• Screening call with Jake, Talent Associate (25-minute video call)
• Intro call with Laura, Head of Performance Marketing (25-minute video call)
• Take Home Task and Interview with Laura, Head of Performance and Sobaan, Performance Marketing Manager (50 minutes video call)
• Final round: London office visit ~1hr in-person to meet with Miranda, Head of Growth, and the rest of the UK team