Senior Marketing Operations Manager, Brex

• The ideal candidate is passionate about building a best-in-class marketing tech stack—including structuring event schemas, improving attribution, unlocking insights, and driving efficiency
• This person is also excited about how AI and agentic workflows can transform our operational processes, improve personalization, accelerate experimentation velocity, and automate routine tasks
• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels
• Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks
• Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement
• Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels
• Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences—including qualification, routing, data models, and workflows—even when operational ownership is distributed across teams
• Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows)
• Track record of evolving or modernizing a marketing tech stack toward a future-state architecture
• Experience collaborating closely with Product, Web Engineering, and Data teams

Desirable

• The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to own the systems, data infrastructure, and digital growth engine powering our Product-Led Growth (PLG) motion
• This role is central to how Brex scales digital acquisition, optimizes self-serve onboarding flows, and unlocks marketing performance through automation, experimentation, and insights
• You will help define and execute our future-state marketing operations architecture, modernizing systems, processes, and data across paid, web, product, and lifecycle channels
• Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure
• Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations
• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery
• Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics
• Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration
• Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads
• Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com — including qualification logic, routing workflows, data capture, and integration with downstream teams. Serve as the Marketing Operations lead ensuring technical implementation, measurement, workflow orchestration, and operational governance, even in a co-owned model
• Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops
• Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale
• Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity