Senior Partner Marketing Manager, Adyen
Global Enablement
More information about location
Payments platform built to grow businesses
Be an early applicant
Payments platform built to grow businesses
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- You are a hands-on, collaborative, and process-driven marketer who excels at creating and delivering programs and resources that drive broad adoption and measurable impact
- You have 8+ years of marketing experience, with at least 3 years in a B2B environment focused on building and scaling partner marketing or channel marketing programs
- You are a strategic builder with a proven track record of designing, launching, and managing scalable programs, frameworks, and self-serve resources for a global audience
- You have direct experience developing and executing programmatic partner event strategies and thru-marketing initiatives
- You are highly proficient with marketing and sales technology, including tools like Salesforce, Marketo, and content management systems (e.g., Contentful), to execute campaigns and track results
- You possess a results-driven mindset with exceptional project management skills, capable of defining priorities and managing multiple initiatives in a fast-paced environment
- You are data-driven and analytical, with a "test and iterate" mentality to continuously optimize programs and identify new opportunities for impact
What the job involves
- At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally
- We are seeking a strategic and results-driven Senior Partner Marketing Manager, Global Enablement to build the scalable foundation that empowers our entire partner ecosystem to grow with Adyen
- This is a pivotal role that will own the second pillar of our strategy: building our global self-serve enablement engine
- You will be the architect of the scalable foundation that empowers our partners and internal partner-facing teams to generate demand and grow with Adyen independently
- Lead the Global Enablement Engine: Own the strategy and execution of our global self-serve enablement engine, creating a comprehensive suite of tools, content, and platforms that empower partners and internal teams to succeed at scale
- Evolve the Adyen Partner Program: Support the continuous evolution of our newly launched Partner Program by enhancing key platforms, including the Partner Portal and Partner Directory, with richer content and an improved user experience
- Develop Scalable Partner Resources: Design and build a comprehensive library of self-serve toolkits, playbooks, and templates that enable our Commercial Partner Managers (CPMs) and partners to articulate our joint value propositions and execute marketing activities independently
- Build a Thru-Partner Marketing Framework: Design and manage a programmatic thru-marketing program, equipping both Tech and Alliance partners with the co-brandable campaigns, content, and tools needed to generate demand for Adyen
- Create a Scalable Event Model: Develop and implement a scalable framework and "event-in-a-box" kits for executing joint events with partners, ensuring alignment with our go-to-market priorities and empowering regional execution
- Establish Global Processes & Governance: Define and implement clear global processes and standardized ways of working for marketing with and through partners to ensure efficiency, consistency, and alignment across the organization
- Drive Program Adoption and Measurement: Develop and execute a plan to drive successful adoption of the Partner Program and all self-serve tools. You will establish a framework to measure the impact and efficiency of enablement assets, using data to inform program evolution and optimization
Application process
- We aim to get back to you regarding your application within 5 business days
- Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$58.2m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $326.8m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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