Growth Marketing Manager, bookingkit
Booking and management software for activity providers
Job no longer available
Booking and management software for activity providers
21-100 employees
Job no longer available
21-100 employees
Company mission
To become the growth technology for professional attractions.
Role
Who you are
- You have senior-level growth marketing experience, particularly in a B2B SaaS environment
- You can effectively translate strategies into execution across key channels
- You are skilled in using Google Ads, LinkedIn, Meta stack, content syndication, and similar channels
- You are proficient with tools like WordPress, Google Tag Manager, AdWords, Search Console, and Meta Ad Manager
- You can develop landing pages and tracking setups, including conversion tracking and retargeting pixels
Desirable
- Proven experience managing large-scale growth marketing campaigns in the tours, activities, and attractions industry
- Practical knowledge of CRM tools like HubSpot
- Native-level proficiency in German or Italian
What the job involves
- We are looking for you as Growth Marketing Manager (m/f/d) to drive us forward on this exciting journey
- Develop and execute a growth marketing strategy to generate demand in key verticals and geographies
- Analyze and optimize the impact of growth marketing initiatives on KPIs to meet targets
- Run multi-channel marketing campaigns across Google Ads, paid social media (LinkedIn), affiliate networks, and other lead generation channels
- Test and implement new strategies (incl. Account-Based Marketing (ABM)) to increase lead velocity
- Manage the bookingkit website to optimize inbound leads, including contact forms, HubSpot workflows, and Google Analytics tracking
- Ensure accurate event and conversion tracking through Google Tag Manager
- Collaborate with customer-facing teams to align marketing with revenue goals, especially in the DACH and Italy markets
- Build and maintain campaign-level reports using tools like Google Analytics, AdWords, Metabase, and HubSpot
Application process
- We're looking to fill this position full-time starting 01.07.2024
Our take
Digitisation within the travel sector has still not reached all travel providers, with many inefficiently marketing or selling their services on the web. Many travellers use travel sites to be provided with specific recommendations that they otherwise would not have been privy to, and the lack of such a service creates low customer satisfaction.
Furthermore, whilst travelling, many local activity providers do not offer services online, but only operate on a face-to-face scale due to difficulties with obtaining effective software.
Bookingkit offers a SaaS platform to manage digital bookings for businesses in the leisure and activity sector. The company aims to ease the logistical burdens of travel booking for companies by providing an integrated, centralised service that handles the end-to-end process, including provisions for customer support and cancellations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$1.2m
LATE VC
Sep 2020
$5.8m
LATE VC
Total funding: $12.8m
Company benefits
- International Environment: 70 bookingkids from all over the world are looking forward to meeting you and working together
- Great Headquarters: A light, open-concept office awaits you in the heart of Berlin, with ample room to work and play
- Work-Life Balance: We combine flexible hours with a mix of remote & presencial work, because time is precious to all
- Perks & Benefits: Chosen by bookingkids, these include sports memberships, transport subsidies, charitable donations, subscriptions… and many more!
Company HQ
Neukölln, Berlin, BE
Leadership
Lukas Hempel
(Founder & CEO)Founder of numerous companies, including Delux Host, REGIOCAST, Computernotruf, winterfinger, and Freecommerce Holding. Current partner at Delux Group Management.
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