Brand & Digital Marketing Manager, Waabi

• 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns
• Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution
• Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube
• Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time
• Excellent written communication skills, including experience adapting content for different platforms and audiences
• Available for a contract engagement of approximately 6 months to provide parental leave coverage
• Open-minded and collaborative team player with the willingness to help others
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions

Desirable

• We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running
• This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results
• You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end
• Publish new press coverage, blog articles, and research papers to the Waabi website
• Coordinate with internal stakeholders to ensure accuracy and timely publishing
• Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns
• Monitor HubSpot workflows, form submissions, and lead routing
• Flag performance issues or anomalies to the team
• Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X
• Reformat and adapt content for each platform's native format and audience
• Support platform expansion efforts as new channels are introduced
• Monitor comments, tags, and media mentions across social platforms
• Flag items that require a response or escalation to the appropriate team member
• Compile and distribute a weekly or biweekly industry news roundup to the team
• Format the roundup consistently and flag Waabi mentions for prioritization
• Prepare one-off Waabi media mentions for the marketing team to share on Slack with the wider team
• Send scheduled email campaigns via HubSpot
• Coordinate post-event and nurture emails with relevant stakeholders
• Monitor email deliverability and flag any issues
• Organize and maintain the media kit, photo library, and b-roll in shared drives
• Keep assets up to date and accessible to the team and external partners
• Pull bi-weekly social and digital performance metrics
• Compile and share a brief performance summary with the team
• Support product marketing, comms, and events leads on execution tasks as needed
• Support one-off facility branding requests, such as signage and swag coordination
• Support day-to-day communication with design, video, and swag vendors
• Format and schedule social posts for executives