Digital Marketing Executive, Immediate Media Co
Growth
£27k
Special interest content and platform company
Be an early applicant
Special interest content and platform company
501-1000 employees
Be an early applicant
£27k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- You have a strong interest in Conversion Rate Optimisation (CRO) and paid advertising
- You’re analytical and enjoy pulling meaningful insights out from data
- A good understanding of marketing metrics and how to influence them
- Content creation skills using image and video editing tools such as Canva
- Understanding of website A/B testing, UX principles and website user journeys
- Knowledge and/or experience in paid advertising campaign setup, analysis, optimisation & reporting would be a bonus
- Detail oriented analytical mindset with the ability to interpret data and derive insights
- Strong communication skills for collaborating with teams and presenting insights
- Experience updating websites in line with learnings and best practice
- Effective interpersonal and communication skills
- Good time management with an ability to prioritise effectively and meet deadlines
- Good overall IT skills including Outlook and Microsoft Office
- Eager to learn, adapt and grow within a role
Desirable
- Experience using content creation tools such as Photoshop, Canva or Premier Pro
- Familiarity with website A/B testing tools such as Optimizely
- Experience of using website analysis tools such as Google Analytics and Hotjar
- Experience using CMS such as WordPress and page builders such as Elementor
- Exposure to Meta and Google Ads advertising would be a bonus
What the job involves
- As a Digital Marketing Executive (Growth), you will be part of a dynamic marketing team and have an exciting balance of responsibilities, split between paid advertising and website A/B testing
- This is a 6 month FTC
- This is an excellent opportunity to develop a career in digital marketing, working on cutting-edge tools and platforms in a supportive and collaborative team environment where you can learn and grow
- Planning, creating, and executing paid advertising campaigns across a range of channels including Google Ads, Meta, LinkedIn and other platforms
- Developing campaign creative through copywriting, image and video editing
- Monitoring, analysing, and optimising campaigns and reporting on performance
- Working collaboratively across multiple teams to achieve collective goals
- Research opportunities to test new platforms and grow advertising revenue
- Analysing website data to understand user behaviour and conversion blockers
- Using tools like Google Analytics and Hotjar to identify user pain points and opportunities to improve website user journeys
- Scoping, planning, and execution of website A/B and multivariate tests
- Monitoring ongoing experiments to derive actionable insights and reporting on results
- Coordinating with developers and designers to ensure optimisations are implemented
- Working with marketing and web development teams to implement CRO best practices
- Working with marketing teams to align tests and optimisations with show objectives
- Tracking and report on key performance indicators (KPIs)
- Support in providing insights and recommendations to influence decisions
- Ensuring targets, timelines and deliverables are met
- Supporting the central marketing team with ad hoc tasks as and when required
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company values
- Creativity
- Innovation
- Entrepreneurial spirit
Company HQ
West Kensington, London, UK
Articles
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Diversity, Equity & Inclusion at Immediate Media Co
- Improving Diversity & Inclusion in our company and content is a key priority for Immediate, we’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. To help achieve this, we have developed a strategy focused on four key strands: Empowering Network groups, Education and Training, Editorial and External, and Recruitment and Processes.
- To support our overall Diversity & Inclusion strategy and help drive change and hold us accountable to our objectives – in 2022 we will be launching our D&I panel, chaired by Jo Brandl, HR Director and Chris Kerwin, Group Managing Director, alongside other senior leaders within the company and representatives of Immediate D&I network groups. The panel will work to align the networks’ missions to business objectives, partner with the chairs to address issues that arise and help form a wider strategy to address the priorities of each network.
- We have established five internal D&I network groups to help our people feel supported, included, and provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. Have a look at the below video to find out more about our network groups.
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