Program Manager, Motive
Gifting & Direct Mail
$76-116k
Fleet management platform for trucks
Job no longer available
Fleet management platform for trucks
1001+ employees
Job no longer available
$76-116k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- The ideal candidate balances strategic thinking, operational rigor, and a passion for testing and learning what works to drive tangible results
- 4+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies
- Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk
- Strong project management and organizational skills, with experience coordinating across time zones or global teams
- Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals
- Analytical mindset with experience tracking and communicating ROI and pipeline impact
- Creative thinker who enjoys blending strategic vision with hands-on execution
- Excellent written and verbal communication skills, with strong attention to detail and brand consistency
What the job involves
- We’re looking for a creative, results-driven marketer to lead Motive’s global gifting and direct mail programs within the Field Marketing organization. In this role, you’ll design and scale campaigns that drive meetings, accelerate pipeline, and create meaningful connections with prospects and customers across our Enterprise and Mid-Market segments
- You’ll collaborate closely with regional Field Marketing, Campaigns, Sales, SDR, and Marketing partners to bring Motive’s brand to life through thoughtful, personalized experiences that span regions and segments. This is an opportunity to take a fast-growing channel to the next level—combining creativity, operational excellence, and measurable business impact
- You’ll own, scale, and optimize Motive’s global Direct Mail and Gifting Program, driving measurable ROI through creative, personalized experiences that convert target accounts and deepen customer relationships
- Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions
- Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities
- Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions
- Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline
- Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI
- Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards
- Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity
- Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency
- Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes
- Impact in the First 6–12 Months
- Launch an integrated global gifting and direct mail calendar aligned with Field Marketing, Campaigns, and Sales priorities
- Standardize program operations and vendor processes to improve scalability, quality, and speed of execution
- Deliver measurable ROI by increasing gift-to-meeting conversion rates and pipeline generated per dollar spent
- Develop and roll out improved regional toolkits and playbooks enabling field teams to execute localized gifting campaigns with brand and data consistency
- Build a performance dashboard with Marketing Operations to track campaign attribution and influence on pipeline
- Identify and test new gifting concepts or audience segments that produce incremental meeting and opportunity creation
- Based on Company and Segment Goals:
- Enterprise: Deepen account penetration and accelerate deal velocity through executive-level gifting campaigns and customer expansion initiatives
- Mid-Market: Drive new logo acquisition and first-meeting creation with scalable, high-volume gifting and direct mail campaigns tied to regional pipeline goals
- International: Establish program foundations in Canada, Mexico, and the UK/EU markets—testing localized gifting concepts, vendors, and cultural nuances to drive early traction
- Cross-Segment: Ensure alignment with Field Marketing and Sales OKRs to deliver measurable growth in influenced and sourced pipeline, with clear visibility into ROI and conversion metrics
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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