Senior Account Executive, GWI
Majors
$110-120k
+ commission
3 days a week in office
Consumer insights for media businesses
Posted today
Consumer insights for media businesses
501-1000 employees
Posted today
$110-120k
+ commission
3 days a week in office
501-1000 employees
Company mission
To delivers the human insight layer to decision makers, empowering them to move with clarity, speed and precision by grounding every action in real human understanding.
Role
Who you are
- Extensive experience in SaaS, subscription/licensing, API-based, or consumption sales, particularly closing business within large, complex enterprise accounts
- Ability to apply strategic thinking and consultative sales skills to align technology solutions with complex, multi-stakeholder business challenges
- Proven track record of consistently meeting or exceeding sales quotas
- Experience bringing innovative or market-defining products to market within a competitive landscape
- Success cross-selling multiple solutions to meet client needs (subscription vs. custom offerings)
- Experience following the MEDD(P)ICC sales methodology to qualify opportunities and progress deals through the pipeline
- Experience in multi-threading and selling into buying committees to build consensus among key stakeholders
- Experience using Salesforce to manage the sales cycle, pipeline, and forecasting
- Excellent communication skills with the ability to convey complex ideas clearly and concisely
- A hunter mentality, with a strong focus on outbound prospecting to build and grow your own pipeline in addition to inbound leads
- Ability to engage and build relationships with C-level executives
- Experience working in a startup or scale-up environment
What the job involves
- You’ll be responsible for helping develop, drive, and execute an account plan to generate new business revenue, as well as year-over-year expansion and growth within your existing accounts, aligned with GWI’s growth strategy across your book of business
- Be a part of our dynamic global Revenue team, reporting to the VP of Sales, US
- Working within your dedicated market segment, you will focus on winning new customers and driving growth and expansion within your assigned book of business
- Designing a GTM strategy for your assigned prospect and customer accounts to build a pipeline that enables you to meet and exceed your quarterly and annual sales quota
- Strategically mapping accounts to understand the full scope of each opportunity
- Working cross-functionally with internal teams to drive additional value in active opportunities
- Leading the entire sales cycle with your clients, from opportunity creation through close
- Establishing and building credibility with prospects from the outset, developing a deep understanding of their business challenges, and presenting needs-based solutions that align with their objectives
- Tracking all sales activity by managing opportunities and accurately forecasting revenue in Salesforce
- Building strong collaboration with the CSMs assigned to your accounts to ensure customers drive value from GWI’s products and to identify and nurture additional growth and expansion opportunities
- Stay informed about industry trends, the competitive landscape, and emerging technologies
- Utilize market insights to refine sales strategies, differentiate our offerings, and maintain a competitive edge
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Company benefits
- Perks: There's free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
Company HQ
Farringdon, London, UK
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).
Salary benchmarks
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Diversity, Equity & Inclusion at GWI
OneGWI (Global DE&I Committee)
- At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
- The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
- We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan
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