Growth Marketing Manager, Talkiatry
Paid Social
$105-125k
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$105-125k
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- While experience on every social platform isn’t required, you must have experience operating and scaling Meta campaigns
- You should be comfortable working with data, and eager to grow your analytical and channel expertise
- Bachelor’s degree or equivalent experience
- 2-4 years of B2C growth/performance marketing experience, including 2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets
- Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results, including proficiency with Excel/Google Sheets
- Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams
- Proven experience with A/B and incrementality testing within paid social channels
- Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies
- Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities
- Experience prospecting and partnering with creators for whitelisted/sponsored content
- Bonus: Experience using VWO and/or Webflow; experience marketing in healthtech
What the job involves
- Talkiatry is seeking a Growth Marketing Manager, Paid Social, to help drive new patient acquisition through performance-focused, direct-response campaigns
- In this role, you’ll support the optimization and scaling of paid social programs across channels like Meta, TikTok, and Reddit, working hands-on with live campaigns, creative testing, and performance analysis
- You’ll collaborate closely with our Paid Growth, Creative, and Data teams to turn insights into action—analyzing results, identifying opportunities to improve efficiency, and helping shape paid social creative strategy
- This role will also support relationships with creative partners, including agencies and creators, to ensure learnings from performance data inform what we build next
- This role reports to the Director of Paid Growth Marketing and offers a strong opportunity to build core performance marketing skills while making a measurable impact within a high-growth healthcare company
- You'll plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement
- Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests
- Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences
- Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results
- Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI
- Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience
- Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo
- Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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