Director of Marketing Analytics, Spring Health

• 8-10+ years of experience in analytics or data science roles, with at least 3 years managing and mentoring analytics professionals
• Proven experience leading marketing analytics in a high-growth B2B, B2C, B2B2C environments; experience in health tech or SaaS preferred
• Strong knowledge of marketing data ecosystems—including attribution, campaign tracking, funnel performance, and lifecycle analytics
• Advanced proficiency in SQL and visualization tools (e.g., Looker, Tableau); experience with dbt, Snowflake, Iterable and other MarTech is a plus
• Experience managing annual/quarterly marketing planning processes and aligning data to business forecasting
• Demonstrated ability to influence cross-functional partners and present insights to executive stakeholders
• Systems thinker with a passion for building scalable processes and upskilling others in data fluency
• Highly organized, strategic, and solutions-oriented—comfortable balancing long-term vision with near-term execution

• Reporting to the Sr. Director, Marketing Operations , the Director of Marketing Analytics will lead our marketing analytics function, overseeing a team of Analysts and setting the vision for data strategy across the marketing organization
• This leader will drive our planning and forecasting cycles, own marketing performance measurement, and serve as a key thought partner to cross-functional leaders in Business Intelligence, Revenue, and Engineering
• They’ll be responsible for building scalable systems, championing a culture of data fluency, and ensuring every marketer at Spring Health has the insights and tools they need to succeed
• Lead and manage a team of Marketing Analytics Leads, setting clear expectations, goals, and development plans while fostering a high-performing, collaborative team culture
• Own the development and enforcement of analytics best practices, reporting templates, and documentation to drive consistency and transparency across the marketing org
• Serve as the marketing analytics lead for annual, quarterly, and half-year planning—partnering with Finance and Revenue to build forecasts, growth models, and performance scenarios
• Partner with the broader marketing team to define KPIs for each function,campaign, and channel, ensuring data is accessible, actionable, and aligned with business goals
• Drive the enablement of the marketing organization—providing training, tools, and support to help teams understand, trust, and use data in their daily decision-making
• Build and maintain marketing dashboards, attribution models, and reporting frameworks in partnership with BI and Engineering
• Lead regular performance reviews and campaign retrospectives, delivering insights that improve future strategy and execution
• Collaborate with senior leaders to define and track the impact of marketing on pipeline, conversion, and revenue across the customer journey
• Stay ahead of marketing analytics trends, bringing in new methodologies, tools, and ways of working to keep Spring Health at the cutting edge
• Marketing planning cycles (annual, H1/H2, quarterly) are consistently delivered with clarity, rigor, and cross-functional alignment
• 100% of marketing teams are trained on and regularly use core dashboards and reports
• Clear and consistent use of standardized templates and KPIs across marketing functions
• Analytics team meets >95% of SLAs for marketing support requests
• Attribution accuracy and full-funnel insights materially improve decision-making and ROI
• Team engagement scores are high and talent development plans are in place for all direct reports

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment
• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
• Up to $1,000 Professional Development Reimbursement per calendar year
• $200 per year donation matching to support your favorite causes

Total funding: $465.1m

Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.