Senior Analyst, SharkNinja
Digital Commerce Insights
Office located in Needham, MA
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Business, Data Science, Marketing Analytics, or related field
- 3+ years of experience in a digital commerce, e-commerce analytics, or digital marketing analytics role
- Proven experience analyzing e-commerce performance data, digital marketing metrics, and customer journey analytics
- Strong experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, Tableau, or similar platforms
- Experience in consumer products or retail industries is a plus
- Strong analytical skills with the ability to synthesize large data sets and provide clear, actionable insights
- Proficiency in data visualization tools (e.g., Power BI, Tableau) and data reporting software
- Familiarity with A/B testing frameworks and methodologies
- Excellent communication and presentation skills, with the ability to convey insights to non-technical stakeholders
- Strong attention to detail and a proactive approach to identifying and solving problems
- Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities
What the job involves
- The Senior Analyst, Digital Commerce Insights will play a pivotal role in leveraging data to drive growth and optimize SharkNinja’s digital commerce operations.
- The Senior Analyst, Digital Commerce Insights is responsible for analyzing data from various digital touchpoints, providing actionable insights to improve customer experience, conversion rates, and overall performance of e-commerce platforms.
- The Senior Analyst, Digital Commerce Insights will work closely with cross-functional teams including e-commerce, product, marketing, and UX, and will support data-driven decision-making to enhance the digital customer journey
- Reporting to the Vice President of Digital Commerce Operations & UX, the Senior Analyst will be instrumental in transforming data into insights that shape SharkNinja’s digital commerce strategies across the Americas
- Analyze digital commerce performance across SharkNinja’s direct-to-consumer (DTC) website and third-party marketplaces, identifying trends, opportunities, and areas for improvement
- Conduct deep-dive analyses into customer behavior, traffic sources, funnel performance, and conversion rates to identify optimization opportunities
- Provide data-driven recommendations to improve the user experience, increase conversion, and drive revenue growth
- Track key performance indicators (KPIs) such as site traffic, page load times, cart abandonment, customer lifetime value (CLV), and channel performance
- Monitor and report on campaign effectiveness, website performance, and overall business impact, providing actionable insights to leadership
- Map the digital customer journey and analyze behavior at each touchpoint to uncover friction points and opportunities for improving the user experience
- Partner with UX, product, and marketing teams to implement strategies that reduce friction and enhance the end-to-end customer journey
- Conduct A/B testing and multivariate testing to identify the most effective changes to improve conversion rates and user engagement
- Use behavioral data and customer feedback to recommend design and content optimizations for SharkNinja’s digital platforms
- Build and maintain dashboards and reports that provide real-time visibility into digital commerce performance, using tools like Google Analytics, Adobe Analytics, or Power BI
- Develop and deliver weekly, monthly, and quarterly performance reports to stakeholders, highlighting trends, insights, and recommended actions
- Work closely with the digital commerce, marketing, and operations teams to ensure alignment on KPIs and performance metrics
- Collaborate with cross-functional teams, including marketing, product, IT, and UX, to support data-driven decision-making and provide insights that drive digital commerce initiatives
- Partner with product and technology teams to track the impact of new features, enhancements, or optimizations on key business metrics
- Provide data support for digital marketing campaigns, evaluating campaign performance, and suggesting optimizations for improved ROI
- Reports to the Vice President, Digital Commerce Operations & UX
- Monitor industry trends and the competitive landscape to identify opportunities for growth and innovation within SharkNinja’s digital commerce channels
- Works closely with digital commerce, product, marketing, and UX teams to provide insights that drive performance improvements
- Analyze competitor performance and benchmark SharkNinja’s digital platforms against industry standards and best practices
- Provide leadership with insights on emerging trends in digital commerce, customer behavior, and technology to inform strategic planning
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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