Product Marketing Manager, Re:Build Manufacturing

ECAD

Salary not provided

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company

Mid and Senior level

Boston

Office located in Framingham, MA

Next-generation industrial company

Be an early applicant

Next-generation industrial company

1001+ employees

B2BManufacturingProduct ManagementAutomation

Be an early applicant

Salary not provided

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company

Mid and Senior level

Boston

Office located in Framingham, MA

1001+ employees

B2BManufacturingProduct ManagementAutomation

Company mission

To combine cutting-edge enabling technologies, operational superiority and strategic M&A to build America’s next-generation industrial company

Job

Company

Role

Who you are

Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field, or equivalent experience and education
4+ years of product marketing experience, ideally in B2B SaaS targeting technical buyers
Direct experience marketing CAD, ECAD, EDA, PLM, simulation, or other engineering-focused software is strongly preferred. Hands-on familiarity with electronic design workflows is a major plus
Demonstrated experience launching or growing an early-stage product (pre- or early product-market fit) is highly preferred over experience scaling mature, enterprise-integrated platforms
Track record of building written and video content that engineers in the field actually read, share, and quote

What the job involves

This role leads go-to-market strategy and storytelling for Cadonix’s cloud-native ECAD platform during a critical product-market fit phase
The Product Marketing Manager builds deep understanding of electronic design engineers in our first focus group
They develop messaging that resonates with early adopters and craft content that generates strong enthusiasm and organic word-of-mouth growth
Partnering closely with Product, Engineering, and Sales, this role translates technical capabilities into compelling narratives, turns early users into vocal product champions, and rapidly iterates on positioning, content, and launch motions based on real-world signal from the user community
Persona development: Document the challenges, workflows, communities, and preferences of our initial target cohort. Continuously refine personas as we learn directly from users
Narrative and positioning: Craft and iterate the “why Cadonix” story for cloud-native ECAD. Develop messaging that speaks to early adopters who are frustrated with legacy, file-based, and version-control-heavy workflows
Early-adopter community building: Identify and cultivate product champions among initial users. Build a small, vocal community of design engineers who drive organic word-of-mouth, share their work, and pull in their peers
Content creation: Produce hands-on technical marketing content including blog posts, demo videos, walkthrough tutorials, social posts, one-pagers, and short-form clips that resonate with practicing engineers
Customer discovery and voice-of-customer: Run discovery calls, structured interviews, surveys, and feedback loops with prospects and active users. Synthesize insights into clear, actionable input for Product and Marketing
Launch and release marketing: Coordinate cross-functional launches for new features and achievements. Run beta programs, set up structured feedback channels, and turn launches into community moments
Competitive intelligence: Maintain a working understanding of competing and adjacent ECAD tools (e.g., Altium, KiCad, OrCAD, EAGLE). Craft credible, honest head-to-head narratives
Sales enablement: Equip the early sales motion with demos, decks, talk tracks, objection handlers, FAQs, and reference material. Sit in on sales calls and rapidly close gaps the team encounters
Case studies and social proof: Identify reference customers and design wins from the initial cohort. Produce written case studies, video testimonials, and quotable references that build credibility with the next wave of users
Metrics and iteration: Track sign-ups, activation, retention, and qualitative signals (community sentiment, NPS, user interviews). Report on what is working and what is not, and iterate weekly rather than quarterly
Cross-functional collaboration: Partner with Product to inform the roadmap with field signal, with Engineering to understand new capabilities deeply, and with Sales to keep messaging tightly aligned to real conversations
Brand and tone: Help shape a voice that is technical, credible, and warm — one that practicing engineers want to read and share

Our take

Re:Build Manufacturing is a family of industrial businesses that leverage cutting-edge technologies to advance the manufacturing sector. With expertise across operations management, product manufacturing and product lifecycle management, the company hopes to rekindle American industry.

Re:Build works alongside its partners from concept to realization, developing modern and flexible manufacturing solutions tailored to them. These solutions can combine automation tools, system or component production, or support the creation of entirely new products.

With the US industrial base ripe for innovation, Re:Build Manufacturing is poised to play a valuable part in transforming the sector. The company has raised a substantial amount of funding to support its vision, which it is investing in expanding operations and its business reach.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 3 rounds)

Aug 2024

$120m

LATE VC

May 2024

$1.9m

GRANT

Total funding: $232.9m

Company benefits

Medical
Dental
Vision
FSA/HSA
PTO/Paid Vacation
401(k)
Long Term Incentive Program
Employee Assistance Program
Group Term Life/AD&D
STD/LTD
Voluntary Critical Illness
Worker's Compensation
Accident Coverage/Travel Assistance
Voluntary Supplemental Life
Parental Leave Program
Wellness Program
Tuition Reimbursement
Company Sponsored Events
Re:Build University

Company HQ

Framingham, MA

Leadership

Miles Arnone

(CEO)

Former Managing Partner at Cannon Capital. Spent 13 years at American Capital, ultimately as Managing Director of Operations.

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