Director of Inbound Marketing, Gladly
$159-220k
OTE
+ Equity
Customer experience AI built for LTV
Job no longer available
Customer experience AI built for LTV
201-500 employees
Job no longer available
$159-220k
OTE
+ Equity
201-500 employees
Company mission
To make customer service radically personal.
Role
Who you are
- Experience: 7-9 years in marketing leadership roles, with a proven track record of success in inbound marketing and brand strategy
- Leadership Skills: Strong leadership and team management skills, with a passion for mentoring and developing talent
- Strategic Vision: Ability to think strategically and execute methodically, balancing creativity with data-driven decision-making
- Brand Strategy: Demonstrated expertise in developing and managing brand strategies that enhance brand awareness, loyalty, and engagement
- Technical Proficiency: Proficient in marketing automation platforms, SEO tools, and web analytics
- Communication: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively
What the job involves
- As the Director of Inbound Marketing at Gladly, you will play a pivotal role in attracting and converting leads and deeply engaging customers within our community
- Reporting directly to the VP of Growth Marketing, you will lead a dynamic team to drive our inbound marketing strategy, ensuring that our message resonates deeply with our audience and turns prospects into customers and advocates
- You will oversee the performance and aesthetic of our brand assets, including digital and physical assets, ensuring they reflect our brand’s ethos and drive engagement
- This is an exciting opportunity to make a significant impact on our growth trajectory and help revolutionize the customer service industry
- Accountability: Craft and execute an acquisition growth strategy that aligns with the company's growth objectives
- Lead and Inspire: Manage and mentor a talented team of web developers, content creators, digital marketers, and designers to achieve ambitious growth targets
- Content Strategy: Develop and execute a comprehensive content strategy that aligns with our brand values and strategic narratives, engages our audience, and drives inbound leads
- Website Management: Oversee the look and feel, as well as the performance of gladly.com, ensuring an exceptional user experience and high conversion rates
- Campaign Management: Design and implement impactful inbound marketing campaigns across multiple channels, including paid search, paid social media, and SEO to attract and retain customers
- Analytics and Optimization: Utilize data-driven insights to continually refine our inbound marketing and web strategies, improving performance and ROI
- Experimentation and Innovation: Driving continuous experimentation across digital channels to optimize growth strategies
- Market Research: Conduct market research and competitive analysis in order to identify trends, opportunities as well as competitor analysis
Our take
Gladly is a cloud-based platform integrating multiple customer service channels into a single UI. It helps companies cater to the upward trend in personalized service by allowing them to communicate with their customers seamlessly across any channel from voice, email, messaging, chat and social media.
The rise in eCommerce has meant demand for services like Gladly is growing. To stand out, the company has focussed on building out its platform with new features. Most lately, this has included an AI and automation-driven customer service platform.
As a certified app partner to Shopify, Gladly benefits from the ability of Shopify merchants to integrate directly with its platform. The company has raised considerable funding, the latest of which supports accelerated growth on the back of releasing its unified customer service platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2024
$40m
LATE VC
Dec 2022
$55m
LATE VC
Total funding: $208m
Company benefits
- Stock options
- Medical, Dental, Vision and Life insurance
- Generous paid time off
- Generous paid Parental Leave
- 401K
- Flexible Spending Accounts
- Home office stipends
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Charlie Besecker
(CEO)Charlie joined Gladly in 2024 as a President, moving into the role of CEO in 2025. Prior to this, he was a CRO at GRIN and Route.
Joseph Ansanelli
(Co-Founder & Executive Chairman)After co-founding Gladly in 2015, Joseph served as the CEO until 2025. He has also been at Greylock since 2012, spending 5 years as a General Partner before becoming a Venture Partner.
Andy D'Amato
(CRO)Prior to joining Gladly in 2022, Andy spent nearly 9 years at PTC. While there he held a number of roles, including Senior VP of Sales, Americas IoT & Augmented Reality and Senior VP of Global IoT Sales.
Todd Rakow
(CFO)Todd joined Gladly in 2019 as a VP of FInance & Operations before moving into the role of CFO in 2022. Previously, he co-founded Kanjoya and served as the CFO for nearly 6 years. He also spent some time at PayPal as a Senior Operations & Strategy Manager.
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