Senior Editor and Content Strategist, Clio

Contract

CA$93.9-110.5k

We aim to hire all candidates between the minimum and the midpoint ($110,500) of the full salary range. We reserve the midpoint to the maximum ($127,100) of the salary band for internal employees who demonstrate sustained high performance and impact at Clio

SEMrush

Senior and Expert level

Toronto

Vancouver

2+ days a week in office

Legal practice management software

Posted today

Legal practice management software

1001+ employees

B2BSecurityComplianceLegalSaaS

Posted today

CA$93.9-110.5k

SEMrush

Senior and Expert level

Toronto

Vancouver

2+ days a week in office

1001+ employees

B2BSecurityComplianceLegalSaaS

Company mission

Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.

Job

Company

Role

Who you are

You’re a seasoned editor‑writer and data‑driven SEO strategist
Post‑secondary education in communications, journalism, English, or similar
7+ years owning SEO content programmes for a brand, including both creation and optimisation
Proven ability to prioritise SEO bets via data analysis (BrightEdge/Semrush) and business impact scoring
Hands‑on experience structuring page copy site‑wide for maximum SERP visibility and user intent satisfaction
Comfort working with SEM, UX, product marketing, PMs, and other channel owners
Track record running complex projects calmly and delivering on deadline
Exceptional communication skills to keep distributed teams aligned on SEO projects and strategy
"Superhuman" attention to detail—you are the first and last line of defence against typograph1cal errorz

Desirable

B2B SaaS or tech‑sector experience
SEM/PPC campaign knowledge
Background in the legal industry (JD, paralegal certificate, or legal‑audience writing)
A portfolio demonstrating how your strategy, writing, and optimisation delivered traffic, ranking, lead, or backlink growth

What the job involves

We are currently seeking a Senior Editor and Content Strategist (SEO) to join our SEO Content Team in Vancouver or Toronto
The SEO Content Team at Clio is responsible for driving the majority of organic traffic to the website
From blog posts, to hub resources, to optimizations of our product and feature pages, this team has a major impact on Clio’s main web property, and a major impact on the business
Long‑form blogs, product pages, thought‑leadership reports, you’ve polished them all, matching voice, tone, and intent while weaving in keyword strategy that wins snippets and drives pipeline
BrightEdge, GA4, Search Console, and Looker are your command centre; you turn dashboards into clear road‑maps and measurable wins
You thrive on collaboration, translate stakeholder asks into crisp briefs, and mentor writers to elevate craft
Impact over perfection is your mantra, but your sharp eye catches every misplaced comma
Most of all, you’re curious: you want to see how each edit, optimisation, and fresh draft moves rankings, traffic, MQLs, and revenue
Edit & coach: Line‑edit 6‑8 articles/month and provide actionable feedback to elevate voice, structure, and legal accuracy
Write flagship pieces: Own the pen on high‑impact content (e.g., data reports, cornerstone guides, key product/feature pages) when projects require a lead author
Surface SEO insights: Run quarterly deep‑dives using BrightEdge, Semrush, GA4, and GSC to identify opportunity gaps and create an optimisation backlog
Execute optimisation roadmap: Deliver quick‑win updates (schema, SERP‑feature captures, internal‑link refreshes) that lift traffic and conversions
Partner cross‑functionally: Work closely with our blog content strategist on calendar planning, and with Demand Gen, Brand, and SEM to align paid & organic search strategies
Champion best practices: Document and disseminate SEO + editorial standards across the wider marketing org

Our take

Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.

Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.

Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.6)

Company

Company benefits

Company equity
$500 contribution when you become a parent and/or guardian
4-week minimum vacation
Work from home when you need to (role-specific)
Parental leave options for moms and dads
Customizable extended health benefits (including $2000 per year to spend on counseling)
Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
RRSP-matching

Leadership

Jack Newton

(CEO)

Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.

Rian Gauvreau

(Board Member)

Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.

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